At Iterable, we’re continuing to push AI innovation in customer engagement with the launch of our open-source Model Context Protocol (MCP) Server. As the latest breakthrough in our rapidly expanding agentic marketing suite, Iterable’s MCP Server delivers AI that can take action—not just answer questions—accelerating how teams build, optimize, and analyze campaigns while dramatically reducing their reliance on engineering.
What is Iterable’s Model Context Protocol (MCP) Server?
MCP is the latest extension of Iterable’s industry-leading AI intelligence suite. This new access layer gives developers and technical marketers the power to connect specialized AI tools like Cursor, Claude Code, and Claude Desktop directly to the Iterable platform, enabling the translation of natural-language direction into governed, real-time platform actions.
Built with an API-first access layer and controlled read/write capabilities, Iterable’s MCP Server unifies customer data, business context, and campaign assets into a single, action-ready environment. Through natural-language prompting that transforms direction into action, teams can explore ideas, refine logic, and execute updates in a single workflow.
Why MCP Matters for Modern Marketing Teams
With over 90% of Iterable customers already leveraging AI agents across their marketing programs, the MCP Server is an important advancement in Iterable’s commitment to delivering intelligent, accessible automation, removing critical barriers to marketing agility, and unlocking new opportunities for teams seeking to scale personalization and business impact with confidence.
“Marketing teams have an unprecedented opportunity to elevate the customer experience, and the MCP Server is a massive unlock for realizing that potential. For the first time, technical marketers can work with AI that actually takes action on their intent—not just offers answers. It gives them a more direct, intelligent way to apply their expertise, experiment faster, and turn ideas into impact at a pace that simply wasn’t possible before. This is a major step toward marketing organizations that operate with true autonomy, intelligence, and scale.”
~ Nick Beil, Chief Product Officer at Iterable
Empowering Teams to Meet Rising Marketing Demands
Marketing leaders today face increasing expectations to deliver predictable, efficient growth. More than 60% of marketers report heightened scrutiny from CFOs and CEOs to prove financial impact. 75% of CMOs say they are expected to “do more with less” even as growth targets rise.
The takeaway is clear: marketing teams must operate with speed, precision, and clear revenue accountability. Yet many of the systems they rely on haven’t evolved to support this pace and pressure because:
- Customer data remains scattered.
- Core workflows still require manual fixes.
- Tools operate in isolation.
Iterable’s MCP Server closes this persistent execution gap, unlocking new levels of efficiency, experimentation, and scalable performance. This advancement delivers something that marketing teams have long requested: AI that can act, not just answer questions.
This is the key to becoming a marketing organization that ships faster, experiments more confidently, and redirects time toward the strategic initiatives that drive measurable business growth.
| 90% of Iterable customers already leverage AI agents across their marketing programs. |
Key Benefits of the MCP Server
Iterable’s MCP Server brings a set of powerful benefits designed to streamline workflows and enhance marketing performance:
- Faster, More Personalized Campaign Creation: Natural-language prompts enable teams to instantly generate templates, localized content, variants, and complete journey steps using live customer and performance signals. This shortens production cycles and makes advanced personalization accessible to every technical marketer.
- Streamlined Execution Across Complex Marketing Workflows: Work that previously demanded hours of effort or cross-functional engineering support can now be completed in minutes. Teams can prototype, configure, and optimize campaigns directly within their primary flow of work.
- Clearer Visibility and Rapid Auditing: Marketers can instantly understand what’s live, how it’s performing, and where issues may exist across channels or regions—enabling a more proactive and informed approach to optimization.
- Flexible Setup and Access: Iterable’s MCP Server supports both sandbox and production environments, giving teams the freedom to choose how and where they work. With clearly defined read/write permissions and stable API access, teams can integrate AI tools with confidence, balancing speed and flexibility, all with marketer-defined controls.
The MCP Server is now available as an open-source resource for all Iterable customers and partners…and this is just the beginning. In the months ahead, Iterable will introduce a powerful wave of agentic features and AI capabilities designed to optimize workflows, accelerate execution, and elevate performance for brands at the forefront of marketing innovation.
Click here to learn more about the MCP Server and how to get started, and stay up to date on our latest AI innovations by visiting What’s New at Iterable.
