Whether it’s gaming apps, subscription services or leaders in the sharing economy, more businesses have been built around the mobile experience.
Which marketing strategies should these mobile-first companies deploy to better engage their customers?
Considered Silicon Valley “unicorns,” ride-sharing companies Uber and Lyft are two top mobile-first businesses in a race to acquire and retain new users.
In our User Engagement Teardown, we analyze how these competitors are marketing their services across email and SMS.
To conduct our research, we signed up for an account on each site and increased our level of activity over the course of two weeks. We then completed our profiles and downloaded their mobile apps to book rides and refer their services to friends.
After analyzing the content of all messages received, we identified what these businesses are doing well and what areas could use improvement.
Take a look at the teardown below to learn who receives a 5-star rating when it comes to user engagement. (Note: if you can’t see the embedded SlideShare, make sure to turn off any ad blockers!)
You can see our past comparative teardowns (including Indeed vs. Angellist and Starbucks vs. Peet’s and Philz) on our User Engagement Teardowns page.
Note: Uber and Lyft are not Iterable customers.
