Sam Allen, CEO of Iterable
Sam Allen joined Iterable as CEO in August 2025 after over three decades of leadership in enterprise technology. Prior to Iterable, Sam served as Executive Vice President and Global Chief Pipeline Officer at Salesforce, where he oversaw billions in annual revenue pipeline, led multiple high-growth business units, and steered more than 20 strategic acquisitions.
A Marine Corps veteran and seasoned executive, Sam is recognized for operational excellence, strategic clarity, and a commitment to people-first leadership. His track record of building high-performance organizations makes him uniquely positioned to guide Iterable through its next era of scale and innovation.
Turning Marketers Into Masters of Their Craft
Iterable equips marketers at every level with the tools, clarity, and speed to deliver experiences that feel seamless to consumers and impactful to the business. By removing friction, enabling real-time testing, and providing explainable AI, the platform helps teams cut through noise, execute with precision, and consistently outperform expectations. Success is defined not by features, but by outcomes—campaigns that drive growth, loyalty, and recognition.
That commitment comes to life each year through the Expie Awards, Iterable’s program that celebrates the industry’s most innovative and customer-obsessed marketers. From fast-growth startups to global enterprises, Expie winners prove what’s possible when marketers have the right platform behind them. Past Expie winners include PGA of America, honored for crafting highly individualized customer experiences that deepen engagement within one of the world’s largest sports organizations. Another standout, IPSY, earned the award for best cross-channel marketing, delivering joyful and personalized experiences across email, SMS, and push notifications.
These Expie winners are more than accolades; they’re living proof that Iterable transforms marketers into rockstars; professionals who can stand confidently before their boards, teams, and customers, leading the charge into the AI-driven future of marketing.
Iterable’s Global Scale
Iterable is already trusted by more than 1,200 brands across 50 countries worldwide. With offices in San Francisco, New York, London, Australia and Lisbon, the company has grown into a truly global platform for customer engagement. Sam believes that global scale requires more than reach. It requires context. Success comes from respecting local cultures, adapting to regional regulations, and building infrastructure that supports performance and trust everywhere in the world.
Under his leadership, Iterable is strengthening its international presence, investing in regional resources, and building partnerships that ensure the platform delivers value no matter where a brand operates. For customers, that means Iterable isn’t just a vendor—it’s a global partner in helping them shine on the world stage.
Leading the Industry at an Inflection Point
The marketing industry is undergoing a generational shift, and Sam Allen is clear about the stakes. In this new era, it’s not enough to plan months in advance; brands must generate, test, and learn in the moment, with clarity about what’s working and why.
“Speed of operation and pace of decision-making are the real KPIs,” Sam explained in a recent interview with Mi-3. “If you’re interacting faster than the competition, you’re taking more wallet, reducing costs, and increasing revenue.”
For Sam, agility is a business imperative. The brands that will come out ahead are the ones that can read what’s happening with their customers in real time and adjust immediately, with confidence. That confidence depends on clarity. Marketers need to know why a decision is being made, why a recommendation surfaces, and why a tactic delivers results. Without that insight, speed becomes guesswork.
This is what sets Iterable apart at this inflection point. The company isn’t simply keeping pace with the AI revolution—it is shaping it. By pairing explainable AI with a platform designed for agility, Iterable enables marketers to cut through complexity, make decisions they trust, and act decisively. The outcome is marketing that moves as fast as the customer, delivering value in the exact moment it matters most.
Driving AI Innovation
What sets Iterable apart, and what Sam champions most, is the company’s AI foundation. Unlike platforms that bolt on AI as an afterthought, Iterable was architected for intelligence from the start. That design allows the platform to unify customer data in real time, apply explainable AI to decisions, and scale personalized engagement across channels seamlessly.
The company’s forthcoming AI agent, Iterable Nova, is the next milestone in this journey. Nova is designed to bring reasoning, transparency, and adaptability to marketers everywhere, unlocking creativity and insight while maintaining trust and control. Andrew Boni, Iterable’s co-founder and now Chief Scientist, leads the product innovation roadmap for Nova.