Cross Channel Benchmark Report
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
Cross Channel Benchmark Report
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
Welcome
However, it’s safe to say that most marketers are still working toward truly integrated engagement. In Iterable’s 2018 Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging.
In this report, we present valuable insights about the strategy, cadence and channel usage of pivotal campaigns across the customer lifecycle: welcome & onboarding, promotions, cart & browse abandonment, re-engagement, and loyalty.
We also share expert commentary from our partners and customers to enable your business to implement high-performing, cross-channel marketing campaigns that can achieve your objectives.
- Activate consumer attention
- Nurture brand relationships
- Drive retention and loyalty
- Increase customer lifetime value
If this report piques your interest and you’d like to learn how to dramatically improve your cross-channel engagement, please reach out to us for personalized recommendations and best practices.
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