If you’re a brand looking looking for better engagement, all roads lead toward mobile. Consumers wielding smartphones are connected 24/7 to the digital world and regularly interact with email and apps daily. The ways you communicate with them matter more than ever so we’ve created a guide to help you master your mobile messaging.

Here’s what you’ll find inside:

• Four steps to designing and implementing an effective mobile messaging strategy
• Best practices to jump-start mobile engagement with email
• Tips for creating personalized cross-channel messaging