Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity.

Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times.

Here’s what you’ll find inside:

• The three major technical roadblocks to achieving omni-channel relevance
• Why standard marketing automation tools have failed marketers
• Practical advice on creating a personalized customer experience