As marketers plan for 2025, one truth is becoming crystal-clear: The traditional approach of mass messaging is no longer working. Modern audiences crave relevant information tailored to their individual needs, and generic communication simply doesn’t cut it anymore.
This is where the power of AI has become a game-changer, offering innovative solutions not only to meet but exceed audience expectations. By harnessing AI capabilities, marketers can unlock the potential to craft campaigns that resonate on a personal level.
In fact, 95% of marketers believe AI will improve their ability to personalize user experiences. That’s why Iterable has always been at the forefront of AI technology, building solutions designed to help create meaningful connections and drive unprecedented engagement.
Winter Release 2024: 3 New Features
With our Winter Release, Iterable continues to invest in AI with the launch of three new features:
- Brand Affinity Insights
- Frequency Optimization
- Journey Performance Recommendations
Here’s everything you need to know.
1. Get Strategic About Sentiment With Brand Affinity Insights
Research shows that 32% of customers will walk away from a brand due to a single bad experience—including an online experience. Wouldn’t you want to know when a customer’s sentiment is waning so you can rectify that relationship?
Brand Affinity Insights makes it easier to measure, understand, and act on sentiment, offering marketers a way to better classify individual attitudes. With its unified view, Brand Affinity Insights enables you to quickly see how sentiment is changing at the campaign level, in the aggregate across users.
Brand Affinity Insights shows trends in user sentiment over time
This elevated reporting will help marketers:
- Understand the interplay of audience, content, and messaging for deeper strategic insights and optimized orchestration
- View Brand Affinity Scores across all users
- Analyze how their campaigns are impacting customers’ loyalty over time
- Learn what messages are moving the needle in a positive direction for audiences
Review our support documentation or take our Iterable Academy course to learn more about Brand Affinity capabilities.
2. Make Each Send Count With Frequency Optimization
Determining how often to message customers is a common concern for marketers. Nearly 3 out of 4 Americans are overwhelmed by the number of messages they receive, and 59% of consumers say the reason they unsubscribe from marketing emails is because they are too frequent.
Frequency Optimization eliminates marketers’ guilt that their messaging might be intrusive, noisy, or cluttered. With Frequency Optimization, you can move beyond a one-size-fits-all approach by establishing message limits for your entire userbase while Iterable AI tailors the perfect cadence for each individual user.
Iterable’s Frequency Management tools allow you to set frequency caps at the individual message type level.
With Iterable’s AI-powered Frequency Optimization, marketers can:
- Configure custom frequency preferences at both the channel and message type levels
- Allow artificial intelligence to automatically determine the ideal frequency cap per user
- Decrease unsubscribe rates, app uninstalls, and overall message fatigue
- Create a more personalized end-user experience with send limits across email, SMS, and mobile push
Check out our support documentation and Iterable Academy course to learn more.
3. Improve Efficiency With Journey Performance Recommendations
Marketers already know personalized triggered messages are superior to blast messages—the data shows they’re three to four times more effective. But timing is everything—how can brands ensure customers receive their messages are moving through journeys as efficiently as possible?
Journey Performance Recommendations enable marketers to unlock suggestions and create more efficient journeys, which lead to better performance and higher processing speeds. You can apply these suggestions automatically and improve your journeys with just seconds of effort.
Journey Performance Recommendations offers suggestions to improve journey efficiency, such as combining tiles.
With Journey Performance Recommendations, marketers can:
- Identify problems in their journey configuration and resolve prior to publishing
- Receive suggestions on how to improve journey performance
- Apply solutions automatically with a single click
- Ensure their journeys are running as efficiently as possible
For more specifics on the types of recommendations Iterable can detect, read our support documentation. And stay tuned as more suggestions are added in the future.
Winter (Release) Is Coming
As these latest product rollouts demonstrate, Iterable continues to be differentiated in the martech space with our human-centered approach to AI and our dedicated focus on explainability and transparent reporting.
Our team is ready to support your marketing initiatives with our Winter Release. Please contact your Customer Success Manager to get started with these features if you already use Iterable, or schedule a conversation with our team of experts.
Want to test these new Winter Release product features for yourself? Sign up for a custom demo of the Iterable platform.
