Mark your calendars for Tuesday, September 10, 2024, because we’ll be in the Big Apple for Activate Tour New York. This event isn’t just about keeping up with the latest marketing trends—it’s about transforming the way you engage with your audience.
Here are 5 compelling reasons why you don’t want to miss out. Register now to save your seat!
1. Learn from the best to become the best
We’re known for pooling together major marketing players at Activate Tour, and this stop is no exception. Leading experts will share their biggest successes—and failures—revealing their top tips about connecting people with the products that bring them joy.
Here are the powerhouses you have to hear from:
- Adrian Rohr, VP of Marketing at Fabletics, will discuss how Fabletics broke down silos and achieved a true omni-channel experience by focusing on the message rather than the medium.
- Ivory Razor, Director of Transactional Communications at Angi, will walk through how you can develop your skills for more efficient resource management—even if you’re a marketing team of one.
- Julie Rice, co-founder and former CEO of SoulCycle and co-founder of Peoplehood, will share how you can create the SoulCycle effect at your company by building a strong customer community and unwavering brand loyalty.
2. Accelerate your campaign execution with AI
The theme of Activate Tour New York is, “Where AI and creativity spark marketing joy,” and that’s because AI tools have become the new sidekicks to most marketing campaigns.
But if you’re wondering how you can adopt AI while maintaining deep customer relationships, our speakers will provide you with real-life examples of how AI, cross-channel messaging, and human ingenuity come together to make marketing moments that last.
To achieve AI’s full potential, mark these sessions as must-see:
- Efficiency Engine: Why work harder when you can simply accomplish more in less time? In this session, you’ll learn practical strategies to automate routine tasks and uplevel your everyday operations.
- Executive Perspectives Panel: We’ve invited three top-secret marketing leaders to reveal how world-class brands are capitalizing on the AI revolution. Learn how they’re using AI tools to cut through the noise so that you can stand out from the crowd.
- Iterable Product Showcase: Iterable’s leadership team will open the show with a keynote that details the opportunities for marketers when it comes to AI. We’ll spotlight the latest developments in the Iterable platform and announce exciting upcoming announcements.
3. Dive deeper during our roundtable discussions
One of the quickest ways to cut to the chase and get your specific questions answered is to join one of Iterable’s roundtable discussions, where you can collaborate with your peers on a variety of meaty topics.
At Activate Tour New York, we have three roundtables to choose from:
- AI Deep Dive: Whether you’re already leveraging AI tools or still contemplating the leap, this roundtable will focus on how AI can be applied in marketing, experimentation strategies, and potential areas for growth and expansion.
- Tech Stack Deep Dive: Building an effective tech stack from the over 13,000 available martech solutions can be a daunting task. Make sure you’re making the best selections for your business by leaning on like-minded contemporaries to steer in the right direction.
- SMS Deep Dive: There’s no better way to connect with customers than by texting them. Join other mobile marketers who are looking to implement, or have already implemented, an SMS marketing strategy that works for their brands.
4. Be on the cutting edge
Activate is all about putting what you learn into practice, and we have an amazing roster of sponsors that can help you focus on the “how” of marketing, including Hightouch, Modular, Movable Ink, Ragnarok, and Twilio Segment.
The team at Twilio Segment will be hosting their own session on why accessing customer data is critical for delivering joy. You’ll hear from our mutual customers on how you can achieve the hyper-personalization that today’s customers expect from brands.
Take advantage of this time with some of our most innovative technology and agency partners to find new ways to connect with your audience on an individual level.
5. And, of course, have some fun!
The best part about being in marketing is taking part in a welcoming community of professionals who are eager to share their ideas, experiment, and lift each other up. And because we’re all in this together, we know how to have a great time!
The venue of Activate Tour New York is located in the heart of Midtown West, with amazing views and best-in-class amenities. You’ll be able to enjoy yourself and feel a sense of belonging that we’re part of one team fulfilling one dream.
And after a busy day of learning and connecting with your peers, you can come unwind at our happy hour after the conference. Come cheers to celebrate with a community that’s dedicated to making the daily lives of their customers more joyful.
Register Now for Activate Tour New York
For this intimate, boutique event, space is limited, so don’t delay! Register now to reserve your spot.
Not in the New York area? No worries! Iterable will be taking Activate on tour around the world, stopping in Stockholm on September 12, San Francisco on October 8, and Los Angeles on October 10. Learn more about our Activate Tour.
If you’re feeling the FOMO, you can also view recordings of past Activate events on-demand. Watch now to get caught up.
