We’re excited to announce that Iterable has been named one of Alium’s top 20 marketing and e-commerce technology vendors, a distinction based entirely on real user feedback.
Alium’s first-ever A-LIST report highlights the best solutions as rated by practitioners at enterprise, commercial, and SMB brands.
This recognition reinforces Iterable’s standing as a leading martech solution—making it a trusted platform for modern marketers. We see our inclusion in Alium’s A-LIST as a testament to Iterable’s commitment to innovation and customer success.
Here’s why Iterable made the cut.
How the A-LIST Report Works
According to the report, Allium conducted over 700 in-depth interviews with practitioners at companies generating at least $10M in revenue “who actively use enterprise technology on a regular basis to achieve their goals.”
Unlike traditional analyst reports, which often rely on vendor-supplied data, Alium’s rankings provide a transparent, buyer-driven perspective on the most effective tools in the market.
Why Users Love Iterable: 3 Standout Reasons
Customers consistently praise Iterable for three key reasons:
- User-friendliness and flexibility
- Customer support and integration capabilities
- Personalization and automation features
We’ll dive into each, discussing what Alium’s network likes about Iterable and spotlighting Iterable customers who have achieved their business goals by using our customer communications platform.
1. User-Friendliness and Flexibility
Alium’s practitioners “find the platform intuitive and effective,” appreciating how Iterable’s user-friendliness and flexibility make their various marketing efforts effortless.
Compared to more complicated legacy platforms, Iterable offers faster adoption and less friction when personalizing and optimizing campaigns.
“The AI-powered Journey Assist was a standout feature that really made Iterable shine […] It allowed me to visually map out user journeys in a way that was incredibly easy to understand. The clear flow map helped me visualize each step of the customer journey, making it simple to design and optimize campaigns.” ~ Iterable user
Morning Brew Boosts Efficiency Thanks to Iterable’s Usability
Leading media company Morning Brew adopted Iterable to streamline its marketing operations and efficiently activate its vast first-party data. But it was Iterable’s user-friendly interface that made all the difference.
The team pointed out how Iterable ensures seamless onboarding across their organization, enabling everyone to find exactly what they need, when they need it. Iterable’s straightforward platform has fostered a collaborative environment at Morning Brew where marketing objectives are achieved—without unnecessary complexity.
“We chose Iterable because the user interface is incredibly intuitive, making it accessible for both experienced marketers and new team members.” ~ Erika Olsen, Senior Growth Marketing Manager at Morning Brew
2. Customer Support and Integration Capabilities
In addition to Iterable’s customer support team “providing valuable assistance that enhances the customer experience,” the Iterable platform wins over marketers for its seamless integration capabilities.
Alium reports that “Iterable’s ability to integrate with other platforms and third-party solutions is regarded as a significant advantage.”
Because Iterable maintains a cohesive marketing tech stack, connecting with popular CRM, analytics and data platforms, marketers can reduce technology silos and improve their overall efficiency.
“One of the platform’s greatest strengths was its ability to integrate multiple communication channels. From emails to SMS and push notifications, Iterable allowed me to manage everything within one platform, which streamlined the entire process. The integration made it so much easier to run cross-channel campaigns, and the fact that it was all handled in a single interface was a huge time-saver.” ~ Iterable user
Joybird Integrates Iterable With Tech Stack for Maximum Flexibility
The nature of furniture brand Joybird’s business means the company has complex data structures, so it turned to Iterable to give the team maximum flexibility. By streamlining Joybird’s tech stack and integrating with its customer data platform and data cloud warehouse, Iterable allows for more customized segmentation and testing without tapping into developer resources.
Now that Joybird no longer needs to build singular connections anymore, engineering time has fallen by 93%, and marketers can spin up new campaigns in an hour rather than in the previous two weeks.
This real-time data streaming has made the entire team more efficient and allows them to achieve their goals of communicating with customers wherever and whenever they engage with the brand.
“We definitely have more visibility into understanding where challenges are and we can tackle them versus just not even knowing they exist.” ~ Brett Trani, Director of Analytics at Joybird
3. Personalization and Automation Features
Marketers noted how Iterable’s “ability to create personalized and automated customer journeys” was critical for “delivering relevant content and recommendations based on customer behavior.”
Brands using Iterable have been able to evolve beyond traditional scheduled campaigns “to more dynamic and engaging customer interactions, ultimately assisting in driving revenue growth and customer engagement.”
“Setting up targeted email campaigns was a breeze, thanks to Iterable’s powerful audience segmentation features. I could segment audiences based on behavior, preferences, and demographics, ensuring that I sent tailored content to the right people at the right time. The ability to target my audience so precisely allowed me to increase engagement and conversions, which made the platform incredibly valuable for my campaigns.” ~ Iterable user
The Athletic Enhances Engagement With Hyper-Personal Iterable Campaigns
As the subscription sports news service The Athletic grew rapidly, the team needed to sharpen their focus on delivering a hyper-personal, cross-channel experience. Their legacy solution required more manual time and effort, so they switched to Iterable to deploy customer communications.
Iterable’s easy-to-execute campaign testing and creative capabilities support more targeted messaging. The Athletic has seen 2x higher click-through rates by personalizing campaigns with Iterable, as well as overall stronger performance and more data-driven intelligence.
“With sophisticated segmentation features, comprehensive journey capabilities, and an ability to integrate various data feeds in our marketing communications, Iterable allows us to effectively scale our campaigns through automation and personalization, helping us develop stronger, 1:1 connections with subscribers and a seamless cross-channel user experience.” ~ Casey Malone, Director, CRM at The Athletic
Learn Why Marketers Love Iterable the Most
We’re proud to be named one of Alium’s top 20 marketing and e-commerce vendors, based on real user feedback. Making the A-LIST exemplifies Iterable’s position as a leader in martech and a top choice for brands looking to scale their customer engagement.
Download the A-LIST report for the full rankings and an in-depth analysis of Iterable features. If you’re looking to drive growth for your business, you can’t go wrong with the A-LIST.
Want to experience the power of Iterable firsthand? Try out our new Value Calculator to build a customized business case based on real results from 1,000+ Iterable customers.