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Ask the Iterable Experts: February Demo Recap

Ask the experts! To recap our February demo, solutions consultant, Carter Hickingbotham, accompanied our product marketing manager, Arpita Neelmegh, to answer your most burning questions about the Iterable growth marketing platform.

Here are our answers to some of the most popular questions during our live demo last week.

1. What are some popular use cases of Iterable’s platform?

Our customers are delivering the omni-channel experiences that you’ve come to love by using Iterable for the following use cases (among many more!):

  • Welcome campaigns: You can welcome and onboard new subscribers using any of our messaging channels, including email, SMS, and mobile push notifications. Whether you’ve signed up a new trial user or a recently acquired customer, a multi-touch welcome campaign is critical to starting engagement off on the right foot and setting the tone of the brand relationship.
  • Re-engagement campaigns: Types of re-engagement can vary, from shopping cart abandonment messages to win-back campaigns for those customers who have recently churned.  A common example we have seen our customers incorporate are “We Miss You” messages to entice their users to repurchase after prolonged inactivity.
  • Promotional campaigns: These can apply to any industry, whether you’re a retailer promoting a new product catalog or in food delivery promoting a new weekly menu. Understanding what devices your users are on, what time they are engaging with your messages, and what content is resonating with them is important to identify critical conversion points across the customer journey.

2. How do you use SMS within Iterable?

SMS is a common message medium for most consumer-facing businesses. Many of our customers use SMS in conjunction with email and mobile push to coordinate omni-channel campaigns.  With Iterable, you can send an SMS message through one-time blasts, triggered campaigns, and within drag-and-drop messaging workflows using our Workflow Studio.

It’s important to note that if a user does not have the phoneNumber field completed with a country code included, that user will be ignored by the SMS send. You can view all user responses in the Inbound SMS page.  If you would like to begin sending SMS messages with Iterable, your customer success manager will help you set up your first campaign. For a complete list of details on implementing SMS campaigns, please review our support article.

3. How do I set up a triggered campaign in Iterable?

Triggered campaigns are considered the bread and butter of Iterable.  A triggered campaign is an email, SMS, push message, web push or in-app campaign that is activated after a specific behavior-based event (e.g. product purchase, whitepaper download, newsletter signup) has occurred.

To get started, go to the Campaigns tab in Iterable, name your campaign, select an API trigger, and the message medium you would like to use.  Next, you will select a template for your campaign. If you’d like to build a template from scratch, choose the “Use Empty Template” option. After you finalize the design of your template, you can A/B test and schedule your campaign.

Lastly, there is a review and launch page, where you will see a sample API request for the campaign. For example, if your API trigger is an email, then whenever you would like to trigger the campaign, you would call the Iterable email target API. After you activate the campaign, the triggered message will send whenever you make the email target API request. For more information on how to send your first triggered campaign, check out this support article.

4. What is a web push notification, and how I can use it within Iterable?

Web push is one of the many channels that Iterable natively supports. Iterable enables you to push one-time messages and triggered notifications to your subscribers using Chrome, Firefox or Opera browsers. Web push messages are especially powerful because they can grab the attention of users on their desktops, regardless of whether they’re visiting your website. For more information on how to leverage web push notifications in Iterable, please visit our support article.

5.  Any new features coming our way?

Every month we launch new platform features, and this time during our February demo, we highlighted Spam Reports. Running a spam report is an excellent way to test your email deliverability, ensuring that your messages are not landing in spam folders. You can apply spam filters on either a Personal level or Corporate level; the report will indicate passing the filter with a green check mark.

You can use Spam Reports to guide you, in conjunction with other email deliverability best practices. If you have any questions about Spam Reports, feel free to contact us.

Missed our February demo and want to learn more about all that Iterable has to offer? Meet the team and hear from our amazing customers and speakers at our debut conference, Activate. Register today to reserve your seat!


Iterable is the growth marketing platform that powers omni-channel relevance at scale.

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