Subscribe to the Iterable Blog

Thank You

Share to Facebook Share to Twitter Share to LinkedIn Share to Email

Email Innovations Summit 2018: Our Top Takeaways

This week, the Email Innovations Summit took place in Las Vegas, bringing together email marketers across industries, as well as technology providers specializing in everything from deliverability and inbox placement to marketing automation and omni-channel customer engagement.

Iterable was honored to sponsor, “Dynamic Content Deconstructed,” an insightful presentation by Anita Taylor, Sr. Product Marketing Manager at Stack Overflow, about the three building blocks of successful campaigns: data personalization, adaptive templates, and triggered workflows.

Our team also participated in the wrap-up panel on “The Future of Email.” Together with experts from Email on Acid, 250ok, DEG Digital, and SellUP, we discussed the impact of marketing innovations, such as voice technology, email interactivity, and artificial intelligence.

If you missed these talks, not to worry—now you have access to the ultimate recap! In the exclusive presentation below, we’ve curated our top takeaways from the Email Innovations Summit.

In addition to covering the keynotes, the slide deck includes several of the most popular sessions:

  • “Do You Need a Marketing Automation Tune-Up?” by Karen Talavera, Founder and President, Synchronicity Marketing
  • “Starting at One: Building Personalized Emails One Step at a Time” by Genevieve Longtin, Director of Email Marketing & Engagement, Sharecare
  • “Jumping in Head First: Tips and Tricks From an Email Marketer’s First Year” by Shannon Bagdigian, Email Marketing Strategist, Stanley Black & Decker – GTS Division
  • “The Quest for Perfect Email: Building a Systematic, Scalable Email Optimization Program” by Tyler Thompson, Sr. Specialist, Client Communications, Banfield Pet Hospital

We’re also giving you an inside look at the best of the expo hall with some fun snapshots of the exciting activities and cool swag that got everyone talking.

Most importantly, we’ve even provided placeholder slides for you to drop in your own notes of the sessions you attended. Click this link to view the Email Innovations Summit presentation in Google Slides.

You can easily make a copy, include your name and notes, and share it with your colleagues. We put in all the effort, and we’re giving you all the credit!

Email Innovations Summit 2018 presentation

Make a copy of our Email Innovations Summit 2018 presentation and customize it with your own notes.

Putting the Innovation in the Email Innovations Summit

We hope that you stopped by the Iterable booth to meet our team and win some awesome prizes. If you’d like to learn more about how Iterable is a marketer’s secret weapon to increasing omni-channel customer engagement, then request a demo of our growth marketing platform today.

Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

Further Reading