Marketing is at the forefront of AI adoption across business functions, especially in leveraging GenAI (Gartner). And it’s no wonder—44% of marketing leaders report increased productivity as GenAI’s top benefit, with improved customer experiences (35%) and revenue growth (30%) close behind.
AI has swiftly evolved from a nice-to-have to a strategic priority. To stay ahead, marketers need more than just adaptation; they require a deep understanding of these transformative tools.
This year, we’ve seen how AI can either overwhelm marketers or empower them to achieve remarkable results. That’s why we dedicated months to creating something special: our comprehensive AI Learning Path and Certification Program.
This program is designed to bridge the gap between AI’s promise and its practical use in marketing automation, giving marketers the skills to fully harness this technology and unlock new levels of creativity, efficiency, and impact.
Our Education Philosophy
At Iterable, we believe learning should be empowering, enjoyable, and accessible for everyone. Our approach has always centered on breaking down complex concepts into digestible pieces, reinforcing them with hands-on practice, and ensuring every lesson translates directly to real-world impact.
That means going beyond traditional text-heavy educational methods by introducing interactive components, screen reader compatibilities, and audio and video resources that appeal to a variety of learning styles.
We’ve found that when learners can immediately apply what they’ve learned and see tangible results, they not only retain the information better, but they’re also more motivated to continue their learning journey. This philosophy has driven our industry-leading 85% course completion rate, and it’s the foundation of our new AI Learning Path.
Why We Built This
Over the past year, we’ve watched as AI has revolutionized the marketing landscape. With over 85% of our 1,200+ customers already embracing AI tools, we knew we needed to create something special.
But we also saw a challenge: while AI adoption is skyrocketing, many marketing teams still feel unprepared to fully harness its potential.
That’s where our team came in. We asked ourselves: How can we bridge this knowledge gap? How can we empower marketers to not just use AI, but truly understand and master it?
The Journey of Building Our AI Learning Path
The creation of our AI Learning Path has been an incredible journey of collaboration and innovation. We began by spending months interviewing our power users and analyzing how successful teams were implementing AI across their marketing programs.
These conversations revealed a crucial insight: marketers didn’t just need technical training—they needed a comprehensive understanding of how AI could transform their strategic thinking.
Working closely with our AI product team, we architected a learning experience that begins with foundational AI concepts and progressively builds toward advanced applications.
Iterable’s product team presenting at Activate Summit
Each module was carefully crafted to balance theoretical knowledge with practical application. We start with the basics of AI in marketing, helping learners understand different types of AI and their specific applications in the marketing sphere.
From there, we dive deep into the Iterable AI Suite, where learners get hands-on experience with tools that have demonstrated remarkable results for our customers.
The heart of our program lies in its practical applications. We’ve incorporated real customer success stories and actual campaign data to show how our AI tools drive impactful results:
- Send Time Optimization: Automatically identifies the optimal time to engage each customer based on individual engagement patterns, increasing open rates beyond 30%.
- Predictive Goals: An “absolute game-changer” for marketing teams, this tool analyzes historical data to forecast which users are most likely to convert on critical business objectives, driving up to a 75% increase in engagement for brands.
- GenAI Journey Assist: The industry’s first prompt-based journey builder, delivering a 25% boost in conversions along with unparalleled efficiency improvements.
Data preparation, often overlooked but crucial for AI success, receives special attention in our curriculum. We’ve created in-depth learning modules where learners work with realistic examples, preparing them to identify and resolve common data challenges.
These exercises enable them to feel prepared for real-world scenarios they’ll encounter when implementing AI in their own organizations.
An overview of Iterable’s AI Learning Path
Advanced modules tackle sophisticated concepts like integration strategies and custom use cases, but we maintain our commitment to accessibility by breaking down complex topics into manageable segments.
Throughout the program, learners will be prompted to try out what they just learned in their own Iterable instance, with a final certification exam at the end of the learning path, to gauge their progress and identify areas for deeper study.
The Iterable AI Marketing Certified Badge can be shared on LinkedIn and more.
The Learning Experience
We’ve designed this learning path to be both flexible and comprehensive. Whether you’re just beginning to explore AI or ready to implement advanced strategies, you’ll find content tailored to your needs. Each module builds upon the previous one, creating a natural progression that keeps learners engaged and confident as they tackle increasingly sophisticated concepts.
Our hands-on approach means you’ll work directly with the tools you’ll use in your day-to-day work. From configuring your first AI-powered campaign to optimizing complex customer journeys, you’ll gain practical experience that translates directly to your role.
One of my favorite courses is our Strategy course! We have a strategy strategy worksheet available for customers to download so they can work out their own plan and what makes the most sense for their business case.
Real Impact, Real Stories
We’re inspired by members of the Iterable community who are taking charge of their marketing education!
Take, for example, Aaron Flatt, Director of Growth Marketing at Realtors Property Resource, LLC (an Iterable customer). Aaron has completed 25 Iterable courses and he and his team are excited about our new Learning Path:
“The courses have empowered me and my team to fine-tune our cross-channel strategies and adopt advanced approaches to using Iterable’s platform. Ultimately, our goal is to ensure our customers receive the best and most personalized experience possible—a goal that Iterable and the Academy help us achieve. With the introduction of the new AI learning path, I’m eager to explore AI and discover the powerful ways to harness this new tech to elevate our marketing efforts.”
Talk about a growth mindset!
Or Kara Sheil, Senior Project Manager at Speedway Motors, who has impressively completed 116 courses in the Academy, shares:
“I’m all about skill-building and learning, which is why I’m such a big fan and active user of the Iterable AI Academy. The existing curriculum has already leveled up how my team and I operate—helping us optimize our cross-channel programs through best practices from the certification courses and discover new, innovative ways to harness Iterable’s platform. With the launch of the AI learning path, I’m excited to build new skills and gain the confidence to strategically leverage AI in our work!”
Ready to Begin Your Learning Journey?
Since launching Iterable Academy in 2020, we’ve welcomed over 14,000 marketers into our learning community. Last quarter alone, we awarded 305 certifications, and we currently have 1,400 active learners pursuing various certifications.
Whether you’re looking to enhance your AI expertise, boost your team’s capabilities, or simply stay ahead of the curve, we invite you to join us. Visit academy.iterable.com to get started with the AI Learning Path today.
Together, let’s shape the future of AI-powered marketing.
