Iterable + Foursquare: Powering Location-Based Engagement
Location-based technology is shaping the way we operate in the Now Economy. Everything—from traveling on demand using ridesharing apps like Uber or Lyft to getting food delivered to your home using delivery apps like DoorDash and ChowNow—is transforming the way consumers are using technology every day.
With the landscape changing rapidly, location-based technology has continued to evolve, from geofencing and beacons to more sophisticated location awareness. As the location landscape shifts, the ways that brands and marketers reach their consumers must evolve as well.
Foursquare is a technology platform that powers leading business solutions and consumer products through a deep understanding of location.
Foursquare, which recently announced a $33 million Series F investment, currently includes more than 100 million places in 150+ countries on its platform, ultimately serving over 1 billion consumers.
Through its proprietary Pilgrim technology, Foursquare allows mobile apps and brands to precisely understand where phones go in the real world, allowing them to engage with users at the right time and place.
Unlike traditional location-based technology, Foursquare uses its massive panel of first-party visit data and first-party firmographic data to correct for the inaccuracies of GPS.
How does Foursquare accomplish this? Foursquare is able to understand where phones go based on a mix of signals, including GPS, wifi, Bluetooth, beacons, first-party place confirmations, and much more.
What are the benefits regarding the new Iterable + Foursquare partnership?
- Target customers when they’re most likely to engage. Trigger targeted messages to users when and where they are most likely to engage with your brand, such as when they enter your store location or when they depart from a ‘home’ or ‘work’ location.
- Re-engage lapsed users or customers from competitors. Trigger targeted messages to users when they are in your competitors’ locations or send messages to customers who have strayed from your brand while they are at nearby locations.
- Discover your customers’ personal preferences. Segment your mobile users based on their real-world preferences. Pilgrim can reveal which of your users are coffee lovers or sports fans, allowing you to engage on a deeper level. Pilgrim does this through its understanding of visit patterns to specific venue types and then by assigning ‘personas’ based on the metadata associated with those venues.
What can brands expect with the new partnership of Iterable + Foursquare?
Foursquare and Iterable are powering the future of location-based engagement. Foursquare’s Pilgrim SDK delivers a hyper-accurate understanding of where your users go in the world without needing to set up geofences or beacons.
Customers can use our integration with Foursquare to seamlessly personalize their users’ experiences and maximize customer engagement.
Iterable’s ecosystem is growing rapidly and this strategic partnership with Foursquare will offer mobile marketers at leading brands a competitive edge in next-generation geotargeting technology and location-based engagement.
Check out our support article to learn how to set up the Foursquare and Iterable integration.
For more information about Iterable and how we power world-class customer engagement, sign up for a custom demo today.