The marketing playbook is changing. The days of blast campaigns and rigid segmentation are fading. In their place, a new era is emerging—one where AI-driven personalization, real-time engagement, and customer-first strategies take center stage. At the forefront of this transformation? The 2025 Marketing Masters.
Marketing Masters, the Leaders Redefining Engagement
Iterable’s Marketing Masters program returns, recognizing our most innovative and engaged users—trailblazers who are shaping the future of marketing. This year’s class includes top marketers from brands like the NHL, Morning Brew, Inc., Strava, Clear, Square, and more. These leaders aren’t just running campaigns; they’re orchestrating individualized customer experiences powered by AI and data-driven insights.
With over 100 members, this program fosters a community of pioneers who are moving beyond the noise of traditional marketing and embracing a future where every customer journey is unique.
Exclusive Benefits: Unlocking the Future of Marketing
The 2025 Marketing Masters program provides unparalleled access to tools, insights, and industry connections designed to help members lead in the new marketing landscape:
- Insider Product Access – Members collaborate with Iterable’s product team, shaping the next generation of AI-powered engagement tools.
- Peer-to-Peer Networking – A powerful community of forward-thinking marketers exchanging strategies and best practices to navigate the post-campaign era.
- Professional Recognition – From case studies to speaking engagements, members gain visibility as industry leaders pioneering the shift from campaigns to intelligent, real-time marketing.
- Learning & Development – Access to a sponsored membership of Reforge, a premier learning platform, to sharpen skills and stay ahead in the AI-driven marketing revolution.
- VIP Event Experience – Exclusive access to roundtables, webinars, and in-person events at Iterable conferences, where the future of marketing is being written.
Meet the 2025 Marketing Masters
This year’s class represents a diverse group of marketers across industries—each driving meaningful change through innovative customer engagement strategies. From media and entertainment to fintech and e-commerce, these leaders are redefining how brands connect with their audiences. We’ve highlighted a few below— see the full roster here.
Ellie Strothman, Lifecycle Marketing Lead, Texas Roadhouse
Ellie has been instrumental in Texas Roadhouse’s digital transformation, leading the transition to Iterable to enhance lifecycle marketing. Her efforts in streamlining processes and fostering collaboration have driven impactful results, including the launch of an SMS double opt-in journey that improved engagement, compliance, and subscriber quality. With Iterable, the team can now engage customers more seamlessly based on their journey and channel preferences.
Colin Simes, Growth Marketing, Martech & Operations, Strava
As MarTech Operations Manager at Strava, Colin is at the forefront of using data to build meaningful relationships with athletes worldwide. His expertise in behavior-driven engagement strategies has helped Strava refine its messaging to ensure every touchpoint adds value. Colin has been instrumental in developing personalized re-engagement journeys with relevant data such as a user’s workout statistics and favorite sport types. Through Iterable, Strava continues to create impactful, personalized experiences that keep users informed and motivated.
Helen Musto, Senior CRM & Lifecycle Manager, Secret Escapes
Helen is a customer engagement powerhouse. She leads lifecycle marketing at Secret Escapes, a brand known for delivering exclusive travel deals with a personalized touch. She played a key role in the success of Secret Escapes’ deal improvement campaign, which increased customer engagement by 34% and boosted purchase rates by 20%. By leveraging dynamic, behavior-based messaging powered by Iterable, Helen has redefined how Secret Escapes personalizes its offerings, ensuring travelers receive the right deals at the right time.
The Future Starts Now
The Marketing Masters program continues to evolve, bringing together the boldest thinkers in the industry—leaders who refuse to settle for outdated campaign-based marketing. As the death of the campaign becomes a reality, these pioneers are embracing AI, automation, and data-driven strategies to build the future of engagement.
Congratulations to the 2025 Marketing Masters class! Stay tuned throughout the year as we showcase their groundbreaking work, insights, and strategies that are setting the new marketing standard.
