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Iterable Named a Marketing Automation Leader in G2 Report

The people have spoken!

Iterable has been identified as a Leader in Marketing Automation, based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world’s leading business solutions review website.

Iterable’s G2 Product Profile

According to the Spring 2020 G2 Grid® Report for Marketing Automation, “Iterable has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence.”

Here is a breakdown of Iterable’s Satisfaction Ratings:

  • 91% of users rated Iterable 4 or 5 stars
  • 93% of users believe our product is headed in the right direction
  • Iterable ranked above the industry averages in Ease of Doing Business With (91%), Quality of Support (90%) and Ease of Use (86%)

Additionally, G2 reviewers ranked the following as Iterable’s highest-rated features:

  • Sending outbound emails (93%)
  • Building and personalizing emails (91%)
  • Workflow capability (90%)
G2 Marketing Automation Grid

Click the image to read the full report and learn why Iterable was named a Leader in Marketing Automation.

What Reviewers Had to Say About Iterable

Today, more than 3 million people visit to read and write authentic reviews about thousands of software products and professional services. With over 1 million reviews, G2 aims to be a trusted source that helps every business professional make better technology decisions.

Here’s what our customers had to say about the Iterable platform in their reviews on G2:

Iterable is our MVP, most valued partner. From day 1, Iterable has been embedded with our team to help drive everything from ideation to execution. Now a few years down the line, their partnership has not diminished but has only strengthened as our rep routinely gathers our feedback and we see meaningful product development that solves for our ever-decreasing list of painpoints.”

Excellent marketing automation platform. Iterable is an incredible platform for marketing automation. Evergreen funnels are becoming a huge part of my company and Iterable makes it very easy to make this possible. Beyond that, I think Iterable has fantastic support and resources necessary to accomplish the marketing goals we are aiming to hit.”

Making growth marketing fun! Iterable’s data integration capabilities make it easy to get started with automated engagement. Supporting a flexible data schema and being able to represent your user intelligence in user profiles and events allows me to model real world situations with ease.”

One platform to rule them all. We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It’s super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs.”

Marketing Automation Defined

G2 defines Marketing Automation software as a product that “automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns.”

“These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.” ~ G2

To qualify for inclusion in the Marketing Automation category, a product must, among other factors:

  • Automate two or more of the following: email, social media, SMS and digital ads
  • Provide advanced email marketing capabilities, including A/B testing, spam filter testing, scheduling, dynamic segmentation and detailed performance reporting
  • Contact targets across multiple channels after specific actions, triggers or periods of time
  • Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and/or campaign ROI

G2 Methodology

Products shown on the G2 Grid® for Marketing Automation have received a minimum of 10 reviews/ratings in data gathered by March 03, 2020. Products are ranked by customer Satisfaction and Market Presence.

The Satisfaction rating is affected by the following most important metrics:

  • Customer satisfaction with product attributes based on user reviews
  • Popularity and statistical significance based on the number of reviews
  • Quality and age of reviews received

The Market Presence score is a combination of 15 metrics from G2’s reviews, publicly available information, and third-party sources—based on market share, vendor size and social impact.

Learn More

We’d like to thank our amazing customers for their partnership in helping make Iterable one of the best Marketing Automation solutions in the market!

You can download the Spring 2020 G2 Grid® Report for Marketing Automation to gain full access to all the insights, as well as how Iterable compares to other technologies.

Evaluating marketing automation providers right now? Learn more about what real users have to say on G2’s Iterable review page!

Read the G2 Grid Report

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