“The gap between how consumers engage and how marketers operate has never been wider.”— Andrew Boni, CEO & Co-founder, Iterable
While today’s customers move in real-time—browsing, buying, bouncing—too many marketers are stuck behind static calendars, bloated workflows, and outdated campaign logic. The result? Missed moments, lost revenue, and brand experiences that fall flat.
Iterable Nova changes everything.
Unveiled live during the Activate Summit 2025 keynote, Nova took center stage as Iterable’s boldest move yet. The moment wasn’t just a product announcement—it was a statement: the campaign era is over, and the future of marketing is now.
Iterable Nova isn’t just a new product. It’s the death knell for the traditional campaign era—and the dawn of a new kind of marketing: AI-powered, customer-led, and moment-obsessed.
With Nova, marketers won’t just work faster. They’ll work smarter. Because the future of marketing isn’t about more campaigns––it’s about ending them.
The Traditional Campaign Model is Broken
The traditional campaign model––built around arbitrary deadlines, mass messaging, and brand-first thinking––is the marketing equivalent of a flip phone (it once worked, but it doesn’t belong in a world of streaming, swiping, and split-second decisions). Legacy platforms may bolt AI onto the side of their aging systems, but it only modernizes the surface, not the foundation.
Nova isn’t built to to make marketers more efficient at the old ways of doing things. It’s built to pioneer a new, exciting future.
Meet Nova: The AI Agent That Acts—Not Just Advises
Marketers don’t need another tool. They need a partner. Nova was built to be:
- Prescriptive: Nova is your in-platform strategist, delivering personalized, data-backed recommendations based on your industry, goals, and customer behavior. No more analysis paralysis—just actionable clarity.
- Conversational: Ask Nova anything. From performance trends to audience benchmarks, Nova surfaces answers instantly. No dashboard digging. No report rabbit holes.
- Goal-Based: Define your destination—Nova handles the journey. Whether you want to boost conversions, reduce churn, or re-engage inactive users, Nova orchestrates the entire experience.
From Campaigns to Moments: What Nova Will Make Possible
- Accelerate Results: Set a business goal—like increasing purchases by 15%—and let Nova do the rest. It will segment, personalize, test, and launch multi-channel journeys in minutes.
- Stay Proactive: Nova won’t wait for problems. It tracks performance in real-time, flags risks, and recommends immediate course corrections. Your Q2 retention goal just got easier to reach.
- Scale Smarter: Email, SMS, in-app, WhatsApp—Nova will build personalized journeys that adapt by channel, timing, and user behavior for high-impact growth with pinpoint accuracy.
- Optimize Everything: More than a recommendation engine, Nova is a learning system. It will test, learn, and deploy next-best actions to maximize engagement and conversion automatically.
And That’s Not All: Platform Upgrades That Fuel the Future
Nova launched alongside major new features designed to support performance-focused, real-time marketing:
- Unknown User Activation: Message valuable anonymous users without dev help.
- Integrations Hub: Central access to key ad, analytics, and reporting tools.
- Catalog Powered Lists & Journeys: Tap into your business data with Catalog in Journeys & Segmentation to unlock new capabilities for your marketing campaigns
- Segmentation Assist: Describe your audience in plain English, and let AI build it.
- SMS Compliance Toolkit & WhatsApp Channel: Stay compliant. Expand your reach.
- Journey Path Preview: Visualize user flow. Test with confidence.
Traditional Campaigns Are Over. The Moment Is Now.
Nova doesn’t just help you market better. It helps you think differently. Because modern marketing isn’t about sending more messages—it’s about sending the right one, in the right moment, with zero wasted motion.
Nova is here. Traditional Campaigns are over. Let’s build moments that matter.
Ready to leave the traditional campaign behind? Explore Nova.
