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The Growth Marketing Mindset: Using Data to Drive Engagement

Last week, we shared our expertise covering the fundamentals of growth marketing alongside Vivint, smart home services provider, during a webinar presented by digital marketing insight leader, ClickZ.

Alyssa Jarrett, Iterable’s Senior Content Marketing Manager, shared an overview of growth marketing and explained how marketers are leveraging rich, contextual data to nurture engagement across the modern customer lifecycle.

In this webinar, you’ll learn just how leading marketers are thinking about their outreach practices and understand the four cornerstones of a growth-focused mindset.

Gone are the days of one-size-fits-all marketing experiences: we highlight the encompassing stages of a successful approach, following the four stages of the Growth Marketing Cycle:

  • Unify — Understand your internal marketing stack and look for opportunities to eliminate data silos that are blocking you from gaining a holistic customer view
  • Message Put your customer data to work through segmentation and workflows to deliver a highly personalized customer experience
  • Analyze — Keep a watchful eye on your engagement metrics and formulate a data-driven strategy to assess the effectiveness of your messaging across multiple channels
  • Optimize — Route your campaign data back to your analytics platform to iterate on your results

It is more important than ever for companies to enrich their marketing-driven experiences through personalization gleaned from behavioral data.

Adopting the right strategies and executing with an agile growth marketing platform will be the key to achieving message relevance and fueling your business’s growth.

Click on the image below to view the on-demand webinar recording or read a summarized recap provided by ClickZ to learn how to use data to drive engagement.

Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

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