A Better Alternative to Klaviyo
Scale beyond email. Iterable is built for enterprise brands that need cross-channel engagement, advanced data activation, and AI-powered personalization—without hitting the limits of a tool made for small businesses.
Why Choose Iterable Over Klaviyo?
An Alternative to: Klaviyo
Iterable goes beyond Klaviyo’s email-first approach. With enterprise-grade scalability, native cross-channel orchestration, and AI that helps marketers launch faster and personalize deeper, Iterable empowers brands to create customer moments that drive growth.
Quality of Support
Product Direction
Good Partnership
Quick Comparison
Iterable VS. Klaviyo
AI Cross-Channel Communication Platform
Iterable
Iterable is the AI-powered customer communications platform that empowers brands like Redfin, Priceline, Calm, and Box create joyful, personalized customer experiences at scale. With Iterable, organizations unlock growth in the digital era with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time.
Quality of Support
Source: G2, Fall 2025
Product Direction
Source: G2, Fall 2025
Good Partnership
Source: G2, Fall 2025
B2C CRM
Klaviyo
Klaviyo is best known for its email and SMS capabilities, popular among SMB and mid-market eCommerce brands. However, enterprise marketers often run into limitations around data flexibility, scaling across channels, and advanced orchestration needs.
Quality of Support
Source: G2, Fall 2025
Product Direction
Source: G2, Fall 2025
Good Partnership
Source: G2, Fall 2025
The Difference is in the Details
Enterprise-Ready Scale
Seamlessly activate and use millions of customer records in real time, turning complex data into personalized experiences.
Cross-Channel Orchestration
Go beyond email/SMS with true multi-channel engagement: in-app, push, web, OTT, and more.
AI-Powered Efficiency
Build journeys with prompt-based AI, generate on-brand copy suggestions, and optimize performance instantly.
Email Maturity
Built for Data
Open & Flexible
Transparent AI
Cross-Channel Orchestration
✔
Email Maturity
✔
Built for Data
✔
Open & Flexible
✔
Transparent AI
✔
Cross-Channel Orchestration
✔
Email Maturity
Limited
Built for Data
Limited
Open & Flexible
𐄂
Transparent AI
Limited
Cross-Channel Orchestration
See How Leading Brands Grow with Us
From startups to household names, companies like Asana, Square, and Cinemark trust us to drive measurable results—boosting revenue, improving performance, and scaling smarter.
How Ritual found a 12.5% lift in conversion with Iterable
"We’ve had a very aggressive a/b testing calendar to help us understand what messaging is resonating [with our mens’ audience] — what templates are working, what destinations we should be driving to in order to convert customers etc. We’ve leveraged experiments in Iterable to test different audience segmentation and identify incremental wins."
Laura Brodie
Vice President, Customer
Integrated Platforms Help Hipcamp Make Experimenting Second Nature
“With such a small team handling a bunch of different focus areas like marketing, supply acquisition, business analytics, and process improvement, we needed to invest in tools to reduce the manual journeys. Fast experimentation allows us to break down large goals into smaller bits of progress.”
Christina Tran
Business Operations Manager
Cut Templates. Boost Clicks. Scale Growth.
Iterable Catalog allows the Stanley Black & Decker customer journey team to be lean and remain agile while delivering on our promise to increase demand for our products on behalf of our distributors and retailers. When you consider how well we can optimize our campaigns for so many markets and brands, Iterable Catalog pays for itself.
Ana Mourão
Global Customer Journey / CRM Senior Manager, Stanley Black & Decker
Seamless Migration. Explosive Growth.
We wanted to invest in developing a high velocity of lifecycle testing to build a robust lifecycle program for Scribd. With Iterable, we immediately saw improved attribution, which helped us understand the full impact of our marketing program.
Andrew Harner
Lead Manager, Email Marketing, Scribd
The future of customer engagement, delivered today
See the innovations shaping tomorrow’s marketing—rolling out now in Iterable. From smarter AI to streamlined workflows, we’re building the tools you need to stay ahead.
Trusted by Leaders, Recognized by Experts
