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Karen Talavera's Archives

Karen Talavera

Karen Talavera is President of Synchronicity Marketing, provider of email marketing consulting, strategy, program development and training. She shares insights for successful email and digital marketing on her company’s Enlightened Emarketing blog.


8 Actionable Email Strategies to Boost Mobile User Engagement

The number one reason a majority of smartphone users delete an app is that they don’t use it. In fact, with mobile app retention rates on average dropping to 4% after three months, increasing mobile user engagement is a daunting task. The fight against aggressive churn is worth the effort to retain users—who are hopefully...

Growth Marketing

7 Lessons the B2B World Can Learn From B2C Email Marketers

If I’ve heard it once, I’ve heard it a thousand times: “That might work in B2C, but we’re B2B,” as if B2B marketers are from Mars and B2C from Venus. Well, B2B marketers, I have good news: we’re all inhabiting the same planet, Earth, which is populated by (shocker!) human beings. And human beings—whether they’re...

Growth Marketing

Shopping Cart Abandonment Email Strategies (For the Rest of Us)

Shopping cart abandonment emails—aka cart recovery campaigns—have long been a mainstay in the campaign arsenal of retailers and e-tailers, but what about the rest of us? Can we benefit from abandonment recovery campaigns, and should they be an essential in email marketing programs? Brands, companies and products that don’t normally lend themselves to e-commerce or...