Andrew Boni, Iterable CEO and Co-Founder
Andrew Boni, Iterable CEO and co-founder, has been instrumental in shaping and scaling the company. Under Andrew’s leadership, Iterable—the leading AI-powered customer communication platform that helps organizations like Cinemark, Fabletics, Priceline, Volvo, and Gitlab to activate customers with joyful interactions at scale—has enabled over 1,200 brands and businesses in 54 countries around the world to deliver customized, personalized and dynamic communications to their customers.
With Boni as Iterable CEO, the company has grown from a startup to a powerhouse in the marketing technology landscape, helping businesses worldwide create meaningful customer engagement through personalized and data-driven campaigns.
Founding Iterable
Iterable was founded in 2013 with a vision to deliver a more sophisticated, user-friendly marketing automation platform. Its goal: empower marketers to create seamless, cross-channel customer experiences. This vision quickly resonated with businesses, propelling Iterable’s rapid rise in the marketing technology sector.
A Values-Driven and Customer-Centric Culture
Iterable’s company culture is anchored in four core values: Humility, Balance, Growth Mindset, and Trust. These principles are infused throughout the business, guiding business decisions and shaping a supportive, collaborative, and inclusive culture. This value-driven approach fosters a dynamic workplace where employees feel empowered to contribute their ideas, propelling Iterable’s customer-centric mission forward.
“From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and [are] very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution.”
– Verified G2 User
Iterable’s culture champions work-life balance, collective growth, and collaborative innovation. This approach enables teams to tackle ambitious projects and fosters a dynamic environment where creativity and strategic thinking flourish, while continually supporting customer success. Most importantly, it empowers the Iterable team to build deep, lasting, and valuable relationships with its growing customer community.
“Iterable’s platform is so user friendly and easy to implement. They have a lot of flexibility with integrations so that their customers can easily scale their send volume. Their platform integrates well with modern architecture and allows uniqueness and custom coding where needed. They also have great customer support and truly listen to their customer’s needs to implement features that benefit them.”
– Verified G2 User, Automotive
Making an Impact as Iterable CEO
Over the past four years, Iterable has celebrated significant growth and innovation. The company surpassed $200 million in annual recurring revenue and has set new standards for product innovation, particularly in AI. In 2023 alone, Iterable released 37 new AI-powered features, including Predictive Goals, Copy Assist, Explainable AI, and Automatic Frequency Optimization.
Boni’s vision for global growth has guided Iterable’s momentum, fueling international expansion and steady growth of its customer base. The company has expanded its global presence, establishing operations in Australia/New Zealand and Portugal, and growing its footprint in Latin America. Iterable’s customer base now includes marquee brands like IPSY, Grammarly, NHL, SeatGeek, Airtable, and PGA of America, as well as top-tier customers in EMEA, like Zoopla and Secret Escapes, further solidifying its position as a leader in customer engagement technology globally.
“As a long-standing Iterable customer, I can confidently attest that their customer communication capabilities have been a game-changer for our team, serving as a catalyst for our growth throughout the pandemic to today.” said Fahad Zahid, Head of Brand & Digital Marketing at PGA of America.
“Moreover, Iterable’s AI-driven features consistently deliver the efficiency, agility, and intelligence essential not only to reach our customers but also to foster long-term loyalty in today’s rapidly evolving landscape. Not to mention that their team and support are unparalleled. We envision a lasting partnership with Iterable, and are looking forward to leveraging their product offerings as we continue to scale our operations.”
Changing the MarTech Industry
Iterable’s disruptive and innovative approach to customer communications is driven by the team’s ambition to both solve and simplify critical problems for marketers and consumers alike. As Iterable forges ahead, its goal is to build a lasting and expanding organization that positions itself on the frontier of marketing technology. Iterable is dedicated to staying ahead of the curve, with its valued customers and partners forming the cornerstone of its innovative journey. The company’s mission extends beyond merely providing solutions, it aims to create an enduring impact in the dynamic landscape of customer engagement.
Under Boni’s leadership, Iterable has been at the forefront of championing customer-centric marketing and industry innovation. The platform’s powerful data integration capabilities allow marketers to leverage real-time customer data to deliver highly targeted and personalized campaigns. Iterable has also expanded its product offerings, continuously incorporating cutting-edge technologies like AI and machine learning to enhance its platform’s capabilities.
“SeatGeek has been a loyal Iterable customer since 2016. Working with Iterable, we’ve successfully expanded our reach across multiple channels, driving impressive results in the process. Staying attuned to evolving customer trends and demands is paramount for SeatGeek’s success.” shared Steve Mastrocola, Senior Director of CRM at Iterable’s customer SeatGeek, “Through cross-channel marketing and AI capabilities, the Iterable team ensures we stay ahead of the curve in this dynamic industry. We’re confident that with Iterable as our partner, we can anticipate and adapt to these changes, ensuring we continue to connect with our customers in meaningful ways, now and into the future.”
Iterable’s platform enables businesses to engage customers with relevant and personalized messages across multiple channels, including email, SMS, push notifications, and web. This focus on personalization and customer experience has set Iterable apart in a crowded marketplace, earning the company accolades from industry analysts and customers alike—as highlighted by recognition from Gartner and G2, to name a couple.
Looking Ahead as Iterable CEO
Boni’s dedication to innovation, customer success, and a strong company culture positions Iterable to remain a leader in the marketing technology industry for years to come. As the Iterable CEO, his ongoing leadership will undoubtedly continue to drive the company’s success and impact on the industry.
Prior to Iterable, Boni worked on Google’s AdSense team. He graduated with a B.S. in Management concentrating in Computer Science and Information Systems from Boston College, and resides in San Francisco.