We’ve cracked the code to digital transformation and our in-house strategist, Mike Hotz is here to show you the way. Unpack your use case in a 30 minute session today and let Mike guide you through the steps your company needs to transform and understand online consumer behavior.
Nearly two-thirds of the world’s population is online—dominated by mobile devices—and people are spending more than 6.5 hours a day on digital channels. Yet, with so many people online, only 21% of organizations state they have actually completed their digital transformation journey.
The truth is digital is disrupting every industry, some as part of their core business strategy and others as part of a more controlled transition process. No matter your level of digitization or your industry, Mike has insights that you can begin implementing right away. Start your journey by reading through the section below to evaluate your current transformation level. By the end of this quick chat, you’ll be ready to take your strategy from optimized to digitized.
You are dabbling in digital initiatives and have a great opportunity to digitally transform your business. Your organization realizes there is an existential need for digital transformation, but has yet to substantially optimize your organizational structure, technology, and processes needed to become a digital-first business and reimagine your customer experience.
Planning and optimizing the way your business fundamentally operates is well underway and leadership has embraced digital initiatives. Your organization has begun to redefine and optimize how it operates across people, process, and technology with a focus on customer experience and has a clear roadmap for future digital transformation ownership and investments.
Digital is an integral part of your business’ DNA and embedded within the organizational culture, processes, and core to your marketing technology across the entire business. Your organization is innovative, agile, collaborative, and able to quickly respond to changes in the marketplace now and in the future.
Successful digital transformation is really all about people. Before your organization can truly digitize, companies must reorganize their business to break down departmental silos, broaden their skill-sets, and work cross functionally with a shared purpose and accountability to achieve business goals.
Now that you’ve gotten alignment and buy-in from all the key players, it’s time to identify how you can get to digitalization. There are many reasons for brands to create new processes and become more agile. 98 percent of companies report that their organizations have seen success from becoming more agile, with top benefits including accelerated delivery, better project visibility, improved team productivity, and stronger management of changing priorities. These are the types of benefits brands need to help support the evolving demands of customers in today’s digital world.
Finally, now more than ever, brands must depend on digital technology to drive deep, memorable customer experiences and plant seeds for future growth. While a majority of businesses are investing in the right technology to improve their customer experience, too few are relying on real-time data to inform decisions. Today’s customers expect hyper-personalized digital experiences, and to truly provide that, you need a unified view of the customer and unparalleled data flexibility.
Digital transformation happens most effectively at the intersection of people, process, and technology to update traditional silos, teams, and processes, empowering businesses with the right data and technology to seamlessly deliver meaningful customer experiences across every device and digital touchpoint. Start your transformation today by chatting with our consultant, Mike Hotz.
In today’s world, it’s go digital, or go dark.
