HoneyBook’s previous marketing system could not keep pace with the company’s rapid growth. Dynamic personalisation, multi-channel capabilities and robust A/B testing were just a few of the features missing. Marketing and Growth managers could not get a full picture of the communications that customers received, so they could not track a lead’s progress from initial contact through conversion and beyond.

Consequently, they lacked the visibility to create a cohesive lifecycle strategy. “We chose Iterable over other tools for several key reasons,” Loren says. “We liked Iterable’s functionality, which makes it easier to personalise content for specific customer segments. Our engineering and data teams were impressed with Iterable’s APIs and documentation and convinced that Iterable would be the easiest and fastest solution to implement.”