Fintech
50%
Increase in the conversion rate of physical card requests and first transactions
Tava Health
Tava Health is an online mental healthcare provider that helps employers and their employees quickly and affordably access licensed therapists.
Since choosing Iterable as their cross-channel customer communication platform, Tava Health has relieved their engineering team from having to do a lot of the configuration and maintenance work, putting the power back in the hands of their marketers. As a result, their marketing team has become more sophisticated with how they communicate and engage with their users. They’re now able to easily:
- Use Iterable to determine what channel preferences users have—whether it’s a SMS or email—and solicit feedback about what types of messages are resonating and what isn’t.
- Send harmonious customer communications on the right channel, with the right message, at the right time.
- Create highly personalized, cross-channel user experiences, while remaining sensitive and compliant to the confidential information they collect.
Iterable is perfect for us because it provides a multi-channel experience where we establish what our users preferred channels and messaging types are. This allows us to deliver a 360 degree experience for our clients around how they interact with us and enables them to dictate the best way for us to deliver the content that they need.
Grant Keaton
Head of Lifecycle Marketing @Tava Health
Head of Lifecycle Marketing @Tava Health
