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Popular downloads (View all 2)

Blog Post :
Iterable Named a 2024 Best Software by G2
We’re honored that Iterable has been named a 2024 Best Software in Marketing & Digital Advertising Products (Marketing Automation) by G2.
Popular Download :
Planning Ahead: Marketing Predictions for 2021
Tune into our “Marketing Predictions for 2021” on-demand webinar to learn what next year has in store for marketers and how you can be one step ahead with your planning!

Recently added (View all 33)

Iterable a Marketing Automation Leader in G2 2021 Summer Report
Iterable a Marketing Automation Leader in G2 2021 Summer Report
Blog Post :
What is Send Time Optimization?
Send time optimization refers to the practice of dynamically sending marketing messages when recipients are most likely to engage with them.
Blog Post :
Creating an Iterable Journey Pre-Flight Checklist
Journeys are automated sequences of actions (including messages) in Iterable. They’re a key component to creating a personalized, responsive experience for your users based on their unique attributes and behavior.…
Blog Post :
Announcing the 2024 Iterable Expies Finalists
Hear the winners of the Expie Awards at Activate Summit, and, with that, the winners of our Next-Gen Innovators Award and partner awards.
Blog Post :
Iterable Named a 2024 Best Software by G2
We’re honored that Iterable has been named a 2024 Best Software in Marketing & Digital Advertising Products (Marketing Automation) by G2.
Blog Post :
Why Cross-Channel Marketing is Essential for Modern Businesses
Reaching customers requires a holistic strategy that transcends the limitations of a single touchpoint a.k.a. cross-channel marketing.
Blog Post :
What is Predictive AI?
We’re now concluding this series with an explainer on predictive AI. We’ll also share how to set up Iterable’s Predictive Goals.
Blog Post :
Introducing Iterable’s New Analog Suite
Our Analog Suite will include four new channels: Carrier Pigeon Delivery, Snail Mail, Fax Messaging, and Pager Notifications.
Blog Post :
CMO Corner: Is the AI Revolution Slowing Down?
We are seeing new AI tools and new considerations around risk. Does this mean we slow down or continue forward?
Blog Post :
Our Top Takeaways from Shoptalk 2024
I was at Shoptalk and was able to attend some sessions. If you weren’t able to go, I’ve got you covered. Let’s get into the takeaways.
Blog Post :
Questions to Ask Before a Platform Migration
In this first installment of the Platform Migration series we’ll explore defining your goals and quick wins.
Blog Post :
Explainable AI: The Next Stage of Evolution
We’re talking about “the foundation and future of all AI marketing:” Explainable AI, AI optionality, and Predictive Goals.
Blog Post :
AI Marketing: Your Guide to Revolutionizing Your Marketing Strategy 
AI marketing can enhance your strategies, improving engagement, content, decision-making, and more. Learn more.
Blog Post :
What is Customer Experience Marketing?
Customer experience marketing means putting the customer journey—not sales—at the center of your marketing efforts.
Blog Post :
How AI Automation & Optimization Impacts Today’s Marketers
In this installment, we’re diving deeper into the bread and butter of most AI marketing: campaign automation and optimization.
Blog Post :
What is In-App Messaging?
The idea behind in-app messaging is to grab the viewer’s attention to drive deeper engagement and encourage retention.
Blog Post :
What is a Winback Campaign?
A winback campaign nurtures and rebuilds relationships with customers who haven’t been engaging with your brand as much as they once did.
Blog Post :
MarTech Stack Consolidation Part 3: Looking Forward
Once you’ve established your gaps and overlaps to help you consolidate your martech stack, it’s time to set the wheels in motion.
Blog Post :
Celebrating a Stellar Year of Growth, Community, and AI Innovation
It was one for the books! In addition to eclipsing $200M in annual recurring revenue, we set the industry pace for innovation.
Blog Post :
4 Things You Didn’t Know You Could Do With Audience Segmentation
We’re diving deeper into Iterable’s segmentation tools and revealing features you may not know you already had at your fingertips.
Blog Post :
Making Better Customer Segments and Why it Matters
The key to breaking through the clutter and forging meaningful customer connections lies in creating effective customer segments.

Templates (View all 1)

Template :
Template for Marketing Automation RFP
Marketing Automation RFP Template for Email, SMS, Mobile

Whitepapers (View all 14)

How to Personalize Cross-Channel Campaigns Using Metadata
Personalized Cross-Channel Campaigns with Metadata
Whitepaper :
2024 Lifecycle Marketing Guide: Drive Growth & Customer Loyalty
Unlock customer loyalty and growth in 2024 with two impactful resources that will jumpstart your brand’s success in the new year— developed in partnership with Tinuiti, the largest independent full-funnel…
Whitepaper :
Iterable a Challenger in the 2023 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Recognized for Ability to Execute and Completeness of Vision. Our continuous efforts to redefine marketing with AI innovation, easy-to-use tools, and customer-centricity has earned us a spot on the 2023…
Whitepaper :
Germany Ecommerce Market Report 2023
In the 2023 edition of the report we examine the current state of the German ecommerce market, looking at everything from the influence of politics, to trends such as payments,…
Whitepaper :
Iterable Named a G2® Marketing Automation Leader for Summer '23
Iterable has been named a leader in mobile marketing based on high-levels of customer satisfaction and positive reviews.
Whitepaper :
A Decade of Delivering Joy Through Brand Enablement
Over the last decade, Iterable has enabled over 1000 brands and businesses to deliver joy to millions of people around the world!
Whitepaper :
A Guide to Making Your Marketing Recession-Proof
In this guide, we break down a game-plan to ensure your marketing strategies are recession-proof, all while keeping a harmonized CX in mind.
Whitepaper :
From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns
In this guide, we’ll dive deep into how to gain a competitive advantage by putting joy at the center of your cross-channel strategy, while paying attention to the most popular…
Whitepaper :
Your Checklist for Recession-Proof Marketing
Use this checklist to begin implementing tactics to keep your marketing strategies thriving in today’s environment.
Whitepaper :
2022 Gartner Peer Insights: Multichannel Marketing Hubs
Iterable is honored to be named a “Customers’ Choice” vendor in the Gartner® Peer Insights™ Voice of the Customer: Multichannel Marketing Hubs, report.  Here’s a sneak peek at what Iterable…
Whitepaper :
Personalisation Playbook: Lifecycle Mapping
This playbook discusses the importance of lifecycle mapping as a key prerequisite for marketing personalisation and presents four steps to creating a customer journey.
Whitepaper :
The Inside Look at Mobile Marketing: An Iterable User Engagement Report
Looking at four key mobile marketing channels – push notifications, SMS, in-app and the mobile inbox – we have identified in this report how these channels are utilised for a…
Whitepaper :
Personalisation Playbook: User Segmentation
This guide will provide readers with tips and examples of why segmentation is a key prerequisite for marketing personalisation.
Whitepaper :
The Six Principles of Building a Memorable Customer Experience
This whitepaper will guide you through six principles including a worksheet to self-assess your customer experience readiness.
Whitepaper :
The Guide to Marketing Maturity: Three Levels of Personalisation
This guide explains how to personalise email and cross-channel campaigns that deliver hyper-relevant content at the perfect moment for each customer.

Webinars (View all 5)

Webinar :
"Is This Creepy?" Balancing Privacy and Personalisation
Featured Speaker: The interplay between privacy and personalisation has only become more important as we spend more time online, navigating uncertain times. Come and hear veteran Forrester analysts Fatemeh Khatibloo…
Webinar :
AMP for Email: Use Cases & Considerations for Every Brand (Even Yours!)
Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.
Webinar :
Five Steps to an Effective Growth Marketing Strategy
Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The five steps to an effective growth marketing strategy. Executing…
Webinar :
The 2021 Outlook: Five Data-Driven Marketing Predictions
We are kicking off the new year by providing marketers with a glimpse into the future, based on our latest survey research. If you want to drive your 2021 strategy…
Popular Download :
Planning Ahead: Marketing Predictions for 2021
Tune into our “Marketing Predictions for 2021” on-demand webinar to learn what next year has in store for marketers and how you can be one step ahead with your planning!

Videos (View all 0)

Case studies (View all 42)

Customer Story :
Rocksbox
Customer Story :
dgtl fundraising
Customer Story :
Zoopla
Customer Story :
Autolist
Customer Story :
Aspiration
Customer Story :
TrainingPeaks
Customer Story :
PicnicHealth
Customer Story :
Care/of
Customer Story :
Fiit.tv
Customer Story :
SeatGeek
Customer Story :
HoneyBook
Customer Story :
The Dyrt

Blog posts (View all)

Blog Post :
What is Send Time Optimization?
Send time optimization refers to the practice of dynamically sending marketing messages when recipients are most likely to engage with them.
Blog Post :
Creating an Iterable Journey Pre-Flight Checklist
Journeys are automated sequences of actions (including messages) in Iterable. They’re a key component to creating a personalized, responsive experience for your users based on their unique attributes and behavior.…
Blog Post :
Announcing the 2024 Iterable Expies Finalists
Hear the winners of the Expie Awards at Activate Summit, and, with that, the winners of our Next-Gen Innovators Award and partner awards.
Blog Post :
Iterable Named a 2024 Best Software by G2
We’re honored that Iterable has been named a 2024 Best Software in Marketing & Digital Advertising Products (Marketing Automation) by G2.
Blog Post :
Why Cross-Channel Marketing is Essential for Modern Businesses
Reaching customers requires a holistic strategy that transcends the limitations of a single touchpoint a.k.a. cross-channel marketing.
Blog Post :
What is Predictive AI?
We’re now concluding this series with an explainer on predictive AI. We’ll also share how to set up Iterable’s Predictive Goals.
Blog Post :
Introducing Iterable’s New Analog Suite
Our Analog Suite will include four new channels: Carrier Pigeon Delivery, Snail Mail, Fax Messaging, and Pager Notifications.
Blog Post :
CMO Corner: Is the AI Revolution Slowing Down?
We are seeing new AI tools and new considerations around risk. Does this mean we slow down or continue forward?
Blog Post :
Our Top Takeaways from Shoptalk 2024
I was at Shoptalk and was able to attend some sessions. If you weren’t able to go, I’ve got you covered. Let’s get into the takeaways.
Blog Post :
Questions to Ask Before a Platform Migration
In this first installment of the Platform Migration series we’ll explore defining your goals and quick wins.
Blog Post :
Explainable AI: The Next Stage of Evolution
We’re talking about “the foundation and future of all AI marketing:” Explainable AI, AI optionality, and Predictive Goals.
Blog Post :
AI Marketing: Your Guide to Revolutionizing Your Marketing Strategy 
AI marketing can enhance your strategies, improving engagement, content, decision-making, and more. Learn more.
Blog Post :
What is Customer Experience Marketing?
Customer experience marketing means putting the customer journey—not sales—at the center of your marketing efforts.
Blog Post :
How AI Automation & Optimization Impacts Today’s Marketers
In this installment, we’re diving deeper into the bread and butter of most AI marketing: campaign automation and optimization.
Blog Post :
What is In-App Messaging?
The idea behind in-app messaging is to grab the viewer’s attention to drive deeper engagement and encourage retention.
Blog Post :
What is a Winback Campaign?
A winback campaign nurtures and rebuilds relationships with customers who haven’t been engaging with your brand as much as they once did.
Blog Post :
MarTech Stack Consolidation Part 3: Looking Forward
Once you’ve established your gaps and overlaps to help you consolidate your martech stack, it’s time to set the wheels in motion.
Blog Post :
Celebrating a Stellar Year of Growth, Community, and AI Innovation
It was one for the books! In addition to eclipsing $200M in annual recurring revenue, we set the industry pace for innovation.
Blog Post :
4 Things You Didn’t Know You Could Do With Audience Segmentation
We’re diving deeper into Iterable’s segmentation tools and revealing features you may not know you already had at your fingertips.
Blog Post :
Making Better Customer Segments and Why it Matters
The key to breaking through the clutter and forging meaningful customer connections lies in creating effective customer segments.

Teardowns (View all 0)

Unboxing guides (View all 0)

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