What’s New in Iterable

Brand Affinity Insights builds on the foundation of Brand Affinity, which measures sentiment at an individual level. Now, you can view sentiment changes at an aggregate level across your campaigns, giving you a broader perspective on audience loyalty trends. Powered by transparent “glass-box AI,” these insights help you refine your messaging and audience segmentation with confidence—so you can craft campaigns that resonate and drive lasting connections.

With Frequency Optimization, you can set message limits by channel and message type for your entire user base or based on individual customer preference. Say goodbye to the one-size-fits-all approach and ensure your customers get personalized, timely interactions that drive engagement while avoiding overwhelm.

Journey Performance Recommendations provide actionable suggestions to optimize your customer journeys. These prompts in Journey Builder will enhance journey efficiency, speed up processing times, and deliver seamless customer experiences. It’s like having an assistant fine-tune your workflows for better results—saving you time and effort.

Coming soon!

With the launch of WhatsApp, Iterable is expanding our native, mobile-forward channel portfolio alongside SMS, Embedded, & Push, all in ONE platform. With WhatsApp, marketers can now engage with customers across the globe through dynamic, personalized, automated messages to deliver a memorable two-way communication experience. Connect with customers through the channel that best resonates with them – all within Iterable’s native, compliant platform. It’s time to leave data gaps and fragmented messaging behind.

Coming soon!

Smart Segmentation makes it easier than ever for marketers to combine behavioral, demographic, rich user data, and AI-powered user attributes in a more intuitive and helpful marketer-centered experience. This enhanced upgrade offers marketers intuitive, real-time contextual insights for each segmentation decision and introduces intelligent guardrails to prevent common errors, such as selecting the wrong data points.

With Journey Assist, marketers now have access to the market’s first prompt-based, AI-powered tool. Build new journeys faster or iterate on existing journeys more efficiently, ultimately delivering richer customer experiences. Marketers can design simple or complex journeys by entering a prompt and seeing it come to life, in seconds. It’s never been easier to move through the journey creation process and bring new ideas to life.