![](https://iterable.com/wp-content/uploads/2024/05/Spring-Release_Whats-New-Pg_Journey-Assist-1.png)
Build powerful journeys faster with generative AI
With Journey Assist, marketers will now have access to the market’s first prompt-based, AI-powered tool. Build new journeys faster or iterate on existing journeys more efficiently, ultimately delivering richer customer experiences. Marketers can design simple or complex journeys by entering a prompt and seeing it instantly come to life. It’s never been easier to move through the journey creation process and bring new ideas to life.