The traditional campaign calendar is dead.
Move beyond the calendar and welcome in the new era of moments-based marketing.
Where do you stand on the path to moments-based marketing?
Take our six-question quiz to find out, and we’ll send you useful guides and resources to help you deprogram from the cult.
How you can maximize impact with moments-based marketing.
96%
lower revenue per send for batch-and-blast campaigns relative to 1:1 triggered campaigns.
Episodic, manual, brand-centric marketing doesn’t cut it anymore—it’s time to move beyond rigid batch-and-blast tactics and outdated calendar-driven campaigns. Moments-based marketing is a move toward intelligent, one-to-one communication where every interaction between you and your customers is tailored, individualized and aligned with their unique tastes and preferences.
These brands aren’t looking back.
Real stories of data-fueled, connection-driven marketing that actually works.
Resources for tomorrow’s marketers.
Learn how leading brands are ditching traditional campaigns and adopting intelligent, one-to-one communication that is tailored and individualized.
The marketer’s guide to cross-channel success
How to boost retention, streamline workflows, and drive measurable results with cross-channel engagement.
Marketing Through the Ages
Walk down memory lane to see marketing’s transformation from mass communication to personal, real-time engagement.
The future of marketing unveiled - meet Nova
Nova redefines marketing with AI-powered, moment-based engagement. Say hello to smarter strategies and real-time results.
Alana Clarianes
Digital Marketing Analyst, Melbourne Football Club
The Death of Cumbersome Technology.
"Outdated technology held us back. With Iterable's segmentation, reporting, and journey tools, we now deliver personalized experiences that truly connect with our fans."
Ivory Razor
Director, Transactional Comms, CustomInk, Angi
Powerful Features Without the Campaign Complexity.
"Balancing ease of use with advanced capabilities is tough—Iterable gets it right with a simple interface and powerful features."
Rose Goldschmidt
CRM Marketing Specialist, SpotHero
Right Moment. Right Channel. Maximum Impact.
"Iterable's Send Time & Channel Optimization ensures every message hits the right channel at the perfect moment, maximizing impact and engagement."
Erika Olsen
Sr. Manager, Audience Operations, Morning Brew Inc.
AI That Doesn't Just Predict—It Performs.
"With Iterable's AI, we've unlocked deeper audience insights, accelerated activations, and streamlined workflows—driving efficiency and bigger results."
Steve Mastrcola
Sr. Director, Audience Marketing, SeatGeek
Ditch Campaigns, Create Experiences.
"At SeatGeek, we transform rich customer data into tailored experiences, matching fans with the events they love."
Navin Ramathevan
CRM Product Manager, Tractive
Where Mass Marketing Fails, Smart Activation Wins.
"By personalizing our activation flow, we've boosted activation rates by at least 10%."
Fahad Zahid
Head of Head of Brand & Digital Marketing, the PGA of America
Good Marketing Feels Effortless—Because It Is.
"Iterable has revolutionized the PGA of America's audience engagement—automating data ingestion, user segmentation, and personalized journeys with ease."
Deanna Stevenson
Customer Communication Analyst, Extra Space Storage
RIP the Old Way—Personalized Journeys Lead the Future.
"We go beyond single campaigns, tailoring every message with personalized data—staffing hours, locations, and type of storage—to create customized, relevant experiences."
Meet Iterable Nova
The new AI agent to power moments-based marketing
Iterable Nova is the next evolution of Iterable’s platform. Purpose-built for the modern marketer, Nova is designed to be prescriptive, conversational, and goal-based.