
Fiit, a UK based subscription fitness app, saw healthy YoY growth but nothing could have prepared them for the massive influx of users in 2020 —a whopping 300% YoY growth. With everyone hoping to keep up their workout regimes at home during the pandemic, they knew they had to capitalize on this new market by keeping their new users engaged. As a starting point, they decided to test and optimize their existing 14-day trial.