Craft your customer experience by flexing new muscles like Team Fiit did with Iterable’s support along the way. Request a consultation today and walk away with the ability to execute dynamic campaigns, drive new growth, and a 3-month trial of the Fiit.tv workout app!
Fiit, a UK based subscription fitness app, saw healthy YoY growth but nothing could have prepared them for the massive influx of users in 2020 —a whopping 300% YoY growth. With everyone hoping to keep up their workout regimes at home during the pandemic, they knew they had to capitalize on this new market by keeping their new users engaged. As a starting point, they decided to test and optimize their existing 14-day trial.
The re-launch of this 14-day free trial was an effort to encourage conversion from free to paid subscription. However, their existing onboarding sequence lacked clear objectives and left new users confused on how to get started. As a result, their conversion dropped to just over 56% from a previous 60%. Fiit utilized Iterable Experiments to test both content and timing to combat this drop.
Using Iterable’s cross-channel Experiments and Workflow Studio, Fiit’s trial-to-paid conversions increased to 65%. They had accomplished their mission in providing users the seamless workout experience they deserve, all from the comfort of their own home. Most importantly, Team Fiit was empowered to sustainably engage their new users, allowing them to walk away stronger while looking forward to their next workout.
Read the full case study here.
Increase in trial-to-paid conversions
from new user onboarding
Increase in first-day activations
Jumpstart your inner workflow warrior and sweat out your new marketing strategy with Iterable today. Flex data driven muscles to captivate your audience and take home a 3-month fitness subscription after! We’re giving you all the secret marketing chops to help you guide customers who are nama-staying at home, flowing back for more.
Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.
