Unify Your Customer Data with Iterable and mParticle
Unify Your Customer Data with Iterable and mParticle

Schedule a demo to learn how Iterable:

  • Allows marketers to send the right message, to the right device, at the right time
  • Filters complex segments into lists, enabling data to be split based on user profile or campaign interaction
  • Automates trigger campaigns based on custom drag-and-drop workflows
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mParticle is a customer data platform and a key integration partner for getting data into and out of Iterable

Being able to segment users from an unlimited amount of behavioral data is made possible with the power of Iterable’s modern architecture and the power of the mParticle integration.

Integrating purchase data and cart abandonment events allows you to track purchase history and other data from E-Commerce integrations such as Shopify.


The capability to easily execute dynamic channel and message personalization based on the unique treatment plan of each patient is the reason we switched to Iterable.


Iterable powers us to personalize customer engagement at scale through dynamic behaviorally triggered campaigns.


“We didn’t want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except Iterable.”

Iterable makes it so easy to accomplish my work.

Grace Pratt
Grace Pratt
Read Case Study

Explore the Forrester Study: The Total Economic Impact™ of Iterable

700% ROI

Investing in Iterable yielded a 700% ROI due to increased revenue, improvements in the marketing team’s productivity, avoided costs from previous solutions and a payback period of less than 3 months.

20% Recovery

Due to improved timeliness and personalization of messaging, Iterable increased abandoned shopping cart recovery by 20%.

18% YoY

Due to improved timeliness, personalization of campaigns, and more targeted customer messaging, Iterable increased recurring revenue 18% YoY.

Create Lasting Impressions With Warmer Welcome Campaigns

Activate consumer attention and interest with stand-out content that makes an impactful first impression. Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns.

Orchestrate Seamless Next-Gen Nurture Campaigns

Captivate customers to build rapport for the long term and strengthen their relationship with your brand. Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience.

Build Robust Re-Engagement Campaigns

Keep customers coming back for more by reactivating their interest to drive retention and loyalty. Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.

Ignite Growth With Iterable

Some of the world’s leading brands captivate customers with Iterable