It’s a fact: Brands that send personalized birthday and anniversary emails generate more revenue than those that only focus on mass-produced mailings.
But consumers today expect more, which means you have to do more than send a celebratory message once a year to get the attention, revenue and loyalty you’re looking for.
In this edition of Unboxing Must-Have Marketing Campaigns, we dive into a topic that brand marketers could use a new perspective on: customer milestones.
Download this guide to learn:
- Why customer milestones need to go beyond birthdays and anniversaries
- The 3 essential ingredients you need to build a stellar milestone campaign
- Advanced cross-channel tactics to give your messaging extra oomph