Iterable is the growth marketing platform that maximizes lifetime value by enabling you to create better experiences for- and deeper relationships with- your customers.
Cross-channel messages sent per year.
Data points handled for our largest customer.
Users processed through our workflows per hour.
Customer experiences optimized using AI.
Create a seamless, individualized experience for your customers across email, SMS, mobile push, web push, in-app notifications, social and more. With Iterable at the center of your modern growth stack, you can access next-generation integrations from our innovative partners—from location-based messages and AI-powered copy optimization to immersive augmented reality experiences and live video email.
Understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Dynamically segment your subscribers for highly targeted email, direct mail and mobile campaigns, then create lookalike audiences and retarget users on social media.
Leverage real-time user, demographic, behavioral and custom event data—both first and third-party—instantly to trigger individualized messaging and campaigns. Iterable’s flexible data model allows data ingestion from virtually any source, so you never have to worry about having irrelevant content. Our platform supports forwarding data via APIs and webhooks to any third-party integrations.
Iterable AI uses the latest data science and machine learning techniques to automatically optimize the best time, frequency and channel to engage each individual customer when and where they prefer most. Use real-time interaction data to send just the right cadence of messages and avoid communication overload.
Iterable Insights gives you a holistic view of growth marketing performance, giving you the ability to iterate quicker than ever. We’ve put all the analytics you need into one place so you can maximize your success. Custom reports and dashboards enable you to track and measure critical campaign metrics—such as unique open rate, total app uninstalls and revenue.
Tune into your customers’ feelings and transform the way you market. Brand Affinity™ translates cross-channel engagement into dynamic user labels reflecting your customers’ sentiment. Interpret customer signals to create deeper, more meaningful experiences that maximize retention, nurture through the journey, and mitigate churn before it happens.
