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About ClickUp

While we absolutely love productivity software, we believe productivity, in general, is broken. There’s just too many tools to keep track of, too many things in entirely separate ecosystems. There has to be a better way to work – that’s why we created ClickUp, first an internal tool, now as a way to fulfill our vision of making the world more productive.

 

Eventually, our goal is to have all work live in ClickUp – thereby making people more productive and giving back at least 20% of time to dedicate to other things. One app to replace them all. We’re just getting started, and are so grateful for all of the 2 million teams that are in this together with our team.

Aaron's Bio

With over 5 years of experience in email marketing, Aaron focuses on developing campaigns that capture attention and encourage engagement. He loves building creative ways to deliver emails that matter, whether it’s by using APIs to trigger emails based on weather conditions or employing AI to scale content generation.

Fun Facts

I can drive a Zamboni.
I lived in India at an ecovillage called Auroville.
I used to make tuna shakes to get more protein.

Interview

What brings you joy in your role?

I enjoy combining creativity, technology, and data in lifecycle marketing. Developing personalized customer journeys that deliver targeted messages at the right time is highly rewarding. Moving key business metrics through multi-channel interactions excites me to tackle new challenges daily.

 

What are some of your career highlights or campaigns that you’re especially proud of?

Recently, we launched a feature engagement journey at ClickUp that drove significant increases in feature adoption and user retention. By leveraging Iterable’s journey builder and data capabilities, we created a highly personalized experience that intelligently guided users to discover and deepen the usage of key features.

 

What tips, tricks, or pieces of advice would give a new Iterable user?

For new Iterable users, I suggest beginning with Iterable Academy to establish a strong foundation. The Email Geeks Slack group, especially the Iterable channel, is a great resource for connecting with experienced professionals willing to share their knowledge. Start by mastering the basics before tackling complex workflows. It’s easy to feel overwhelmed by Iterable’s many features, but remember, by focusing on the essentials, you can still achieve a lot. Emphasize quality over quantity, and start by mastering a few key programs rather than aiming for overly complex, personalized journeys. Iterable is powerful, so start simple. Crawl, walk, run!

Utilize Iterable Academy, the knowledge base, and responsive live chat support for assistance. The Iterable team is committed to your success and can assist you in overcoming obstacles. Begin with basic steps, then gradually expand your segmentation and personalization efforts. The platform offers strong capabilities, so feel free to experiment and explore new possibilities.

 

What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?

Iterable’s flexibility in handling complex data structures has been a game-changer for my team. The ability to send data in objects and arrays and then leverage that data for segmentation, personalization, and journey branching has opened up a world of possibilities. With Iterable, we can easily retrieve and use nested user data to create highly tailored experiences at scale. This has not only made our day-to-day work more efficient but has also empowered us to build more sophisticated lifecycle programs than ever before. Features like the Catalog and advanced segmentation have been crucial in allowing us to harness the full depth and breadth of our customer data. I’m consistently impressed by Iterable’s data handling capabilities and excited to push the boundaries of what’s possible in terms of targeting and personalization.

 

Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?

In my marketing toolkit, besides Iterable, essential tools include Census for audience building, ClickUp for project management and collaboration, ScreenStudio for GIF creation, SuperWhisper for quickly getting thoughts down to help with email content planning and brainstorming, and AI tools like ChatGPT, Claude, and Perplexity for research. We also use Make.com to build custom workflows for email QA and template management within Iterable.

 

What do you think will be the next big thing in the marketing industry (AI, automation, new channels?)

I believe AI will significantly impact email marketing by handling tasks like personalization, segmentation, copywriting, and optimizing email timing, freeing up marketers to focus on strategy, creativity, and building customer relationships. While I don’t think AI will replace human marketers in the next few years, I do think learning to leverage AI effectively is crucial for future success. I’m excited about finding ways to use AI thoughtfully, combining it with human creativity, empathy, and judgment. Today, I see AI as a tool to enhance our work, not replace it.

 

What’s the best advice you’ve ever been given?

Be careful what you get good at. I think passion in our work comes from the things we are good at, not the other way around. For that reason, I try to be intentional and specific about the things I choose to master.

 

What is one goal you’d like to achieve in your lifetime?

100 miler, either Western States or Leadville.