About Pumpkin Pet Insurance
Pumpkin Insurance Services Inc. (“Pumpkin”) is the highest-rated pet insurance provider on Google (as of April 2024), and one of the fastest-growing pet insurance and wellness brands in the U.S. designed for modern dog and cat owners.
Pumpkin Pet Insurance plans help cover today’s best and most advanced veterinary care for accidents and illnesses, helping pets live their longest and healthiest lives.
Additionally, Pumpkin’s innovative wellness package Preventive Essentials offers refunds for veterinarian-recommended routine care, such as critical vaccines, annual wellness exams, and early diagnostic screenings. While not insurance, Preventive Essentials is an optional benefit that can be added to any Pumpkin insurance plan to help pet owners make more proactive, data-informed care decisions based on their pet’s unique health needs.
Aneke's Bio
Hello! My name is Aneke Gade and I am a Senior Marketing Associate, Vet Channel & CRM with Pumpkin Pet Insurance.
Marketing is my professional passion and an interest since childhood creating a play hotel in my bedroom as a five-year-old equipped with business cards, appropriate signage for the “guests,” and, of course, a pink Barbie laptop.
As I grew academically and professionally, I continued to love working with and understanding people as well as developing my written and verbal communication skills. In undergrad, my business economics education gave me the analytical confidence to be a data-driven marketer, especially when it comes to the digital space, which is becoming increasingly important in modern marketing strategy.
Outside of work, I am passionate about political discourse, mental health, and fitness, & a lover of psychological thrillers, cold press juicing, and world travel.
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Featured Quote
A positive customer experience is crucial. We work very hard on the end-to-end experience and that often starts for potential customers with the messages we send in Iterable.
Interview
When and how did you get your start in marketing?
Early on in college, I got connected with an amazing female marketing executive who became my first marketing role model. She taught me many of my first marketing skills and helped me find my confidence in the field.
How do you stay inspired or motivated in your work?
Pumpkin is an organization where everyone is very bought-in to our mission to enable the best veterinary care for pets. Our inspired and passionate team and the work we get to do gets me up every single day.
What tips, tricks, or pieces of advice would give a new Iterable user?
Explore all of the ways you can personalize and segment your leads and customers.
What does customer experience mean to you, and how does Iterable play a role?
A positive customer experience is crucial. We work very hard on the end-to-end experience and that often starts for potential customers with the messages we send in Iterable.
Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?
Notion! The absolute best for connecting across the organization on projects.
How do you stay up–to–date with the latest trends and developments in marketing?
LinkedIn is my favorite place to see and hear what others are up to.
What’s one thing that can instantly make your day better?
Definitely chocolate.
What is one goal you’d like to achieve in your lifetime?
Start my own business one day. Not sure what, but I would love to lead an organization.
