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About Money Group

Money was founded in 1972 as a print magazine that helped everyday people live richer lives by learning personal finance strategies that improved their bottom line. Today, we continue to build upon that legacy, providing up-to-date news, educational resources, and tools that will help you create meaningful investments and lasting returns. We’re passionate about doing everything we can to set you up for financial success, whether you’re finally erasing student debt or joyously planning your retirement. Experience Money through our in-depth articles, free weekly newsletters, and instructional videos you can find across our site and social media. But one thing remains the same: we aim to educate, inform, and empower you to own your personal finances.

David's Bio

David is a longtime email marketing professional in both agency and in-house settings. He is passionate about the technology and strategy behind CRM marketing and has experienced both proprietary systems and popular marketing platforms. With a computer science background, he is exceptionally skilled at liasoning between dev and marketing teams. Currently, he has a 3+ year relationship with Money Group and has helped to cultivate a growing, profitable program. And of course, was the one to bring Iterable into the mix.

 

In his personal life, David loves to run having competed in many races. He also has many years as a competitive, recreational league baseball player. Currently living in SE Asia (Malaysia), he was born and raised in the Midwest US. He has also lived in the Southern US and Puerto Rico as well. The experience of having lived in such different areas has been a gift. He misses his dog that is staying with family, but she may finally be reunited with him by the time you read this bio!

Fun Facts

I’m a huge baseball fan with one of the most memorable times of my life being a weekend of playing on the field in Comerica Park.
My dog will be as well-traveled as me. Once she moves here, she will have lived in 2 different US states, a Caribbean island and Malaysia.
I’m a bit of a contortionist. It’s a useless talent, but I can surprise people with my movements!

Interview

When and how did you get your start in marketing?

As a computer science grad, it was a complete accident. I posted my resume to online classifieds. I received a response. I thought it was a scam, but turned out to be the role that got my career in motion in email marketing (and later crm, etc).

 

What brings you joy in your role?

Receiving compliments for my work. If someone does a good job, let them know! It goes a long way.

 

What challenges was your team experiencing before Iterable? How has Iterable helped address these challenges?

Prior to my arrival at the company, good journey functionality was lacking. Basic email newsletters could be delivered, but anything more complex wasn’t optimal. My first major task was to enhance this capability. I had demoed Iterable at my previous company and it was already on my wish list. Iterable has as good a multichannel journey editor as any other company and it is only getting better with time.

 

What’s your long-term vision with Iterable?

Integrate more subscriber data into the system and create more complex journeys that actually span multiple journeys chained together. Not everyone sets out on the same journey, in life and in Iterable/CRM hahaha.

 

What do you think will be the next big thing in the marketing industry (AI, automation, new channels?)

Um, can anyone not say AI? The imminent super productivity tool, or a looming threat? We shall see.

 

How do you stay up–to–date with the latest trends and developments in marketing?

Blogs and newsletters mostly. Of course, Iterable’s newsletter is on the list!

 

If you weren’t a marketer, what would you be?

Veterinarian, except I’m not sure I could handle the bad parts of the job. You know what I mean 😢

 

What is one goal you’d like to achieve in your lifetime?

I would like to learn to fly a helicopter or a plane.