About OneVision Resources
OneVision Resources provides award-winning service solutions to custom installation (smart-home) professionals, enabling audio-video integrators to elevate their client experience, restore work-life balance, generate recurring revenue, and eliminate the constant distractions of service. OneVision uses Iterable to communicate with the clients of dozens and dozens of partner companies that we nurture.
Karen's Bio
Karen Euler has co-led Iterable’s Boston User Group meetings since November 2023, with the next event planned for May 2025. Of particular note, she led an implementation of Iterable for OneVision Resources in 2022 while serving as marketing lead for the company, and continued to run the marketing effort during their Series A raise, through June 2024. Previously, she helmed marketing for commercial engineering, architecture and landscape architecture firms for 15 years. Karen has been an invited panelist and keynote speaker for dozens of trade organization and higher education events on various B2B marketing topics.
Fun Facts
Promotions
Featured Quote
We bring joy to our customers by communicating crystal-clearly, closing the loop with calls to action that function well, and sliding in a little humor here and there where we can.
Interview
What are some of your career highlights that you’re especially proud of?
- Using Iterable, I scaled the marketing portion of onboarding new partners (customers) at OneVision Resources 10x after the business pivoted, launched a new product, and sales surged.
- Finished a book draft, compiling lessons learned from 15 years in corporate marketing.
- Hosted 3 Iterable Boston User Groups, with plans in place for a 4th.
- Coached a senior PM at a 2,000-person firm to increase their salary by 20% through thought leadership.
How do you stay inspired or motivated in your work?
By reading widely with my handy neck light, uplighting friends in their accomplishments, and walking in the woods with family.
What tips, tricks, or pieces of advice would give a new Iterable user?
Lean on your CSM, as she or he has many resources at their fingertips. In my last team, we could have done better in this department!
What’s your long-term vision with Iterable?
I’ll be with Iterable until they kick me out. Email has flowed through my veins since I began communicating with BlitzMail—one of the earliest e-mail server/client packages—when it went live at Dartmouth College in Hanover, New Hampshire, USA, in the summer of 1988.
Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?
Adobe is chained to my hip, in a good way, and Notion is my heartbeat for project management.
How do you stay up–to–date with the latest trends and developments in marketing?
LinkedIn is a fount of information, and how fun is it that we now have a B2B creator economy on that platform?
What’s the best advice you’ve ever been given?
You can’t choose your parents, but you can choose your boss!
If you weren’t a marketer, what would you be?
Architecture is always appealing.
