About OneVision Resources
OneVision Resources provides award-winning service solutions to custom installation (smart-home) professionals, enabling audio-video integrators to elevate their client experience, restore work-life balance, generate recurring revenue, and eliminate the constant distractions of service. OneVision uses Iterable to communicate with the clients of dozens and dozens of partner companies that we nurture.
Karen's Bio
Karen Euler (say “Oiler”) oversees marketing for OneVision Resources, a managed services company for smart homes. When not firing off creative, AI-assisted emails on behalf of the company’s dozens of partners, she maintains the corporate website and blog at onevisionresources.com.
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We bring joy to our customers by communicating crystal-clearly, closing the loop with calls to action that function well, and sliding in a little humor here and there where we can.
Interview
When and how did you get your start in marketing?
My mother has been a professional choral director for decades and the family business demanded my talents in promotions and event management during childhood. Then, during my master’s degree program in design, it was a natural fit for me to elevate my fellow designers through communications. Finally, my first job in a corporate setting was ‘marketing associate’ and it’s been a variety of marketing titles ever since!
What have been some big highlights in your career?
One of the biggest highlights of my career was running startup events in Boston through my college alumni association. It connected me with a variety of professionals in New England’s high tech scene through pitch competitions, panel discussions, and holiday social events. Another highlight was participating in the launch of OneVision’s new platform/product this summer. It was an all-hands on-deck experience, and is helping the company grow immensely.
How did COVID-19 change the way you work, what did you learn? How did you adapt?
OneVision Resources is fully remote, and the company vibe is remarkably sociable, considering! Our marketing tech stack allows for so much learning and growth. In addition to Iterable, my daily life includes making cool stuff in Adobe Creative Suite, Notion, MailChimp, Productboard, and Unbounce.
What is one piece of advice that you would give to a new Iterable user?
Go deep and learn about the underpinnings such as data feeds and project settings.
How do you bring joy to your customers?
We bring joy to our customers by communicating crystal-clearly, closing the loop with calls to action that function well, and sliding in a little humor here and there where we can.
What are some brands that you admire for their standout marketing?
I’m currently obsessed with Tracksmith. The look and feel of their emails is so elegant and engaging, plus their running clubs seem (at least from the outside) to create real community.
If you weren’t a marketer, what would you be?
My true loves besides marketing are art and design.
If you came with a warning label, what would it say?
“Beware! Karen is a fast talker and loves to quote etiquette books. Unfortunately, etiquette books usually tell you not to talk too fast!”
