About Centerfield
Centerfield activates and supercharges customer acquisition for many of the world’s leading brands. Powered by its proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B organizations. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 250 million in-market shoppers annually.
Katie's Bio
Katie Baele is an experienced marketer with a diverse background spanning fashion, direct-to-consumer (DTC), and business-to-consumer (B2C) industries. She has a proven track record of building and optimizing marketing strategies that drive customer engagement, retention, and revenue growth.
Katie began her career in the fashion industry, where she developed expertise in brand storytelling, audience segmentation, and digital marketing. Her work in DTC and B2C further refined her ability to craft high-performing campaigns that resonate with consumers across multiple channels.
Currently, at Centerfield, Katie plays a key role in driving data-driven marketing strategies, leveraging the company’s proprietary technology to optimize customer acquisition and engagement. She specializes in omni-channel marketing and lifecycle strategy, helping brands scale efficiently while enhancing the customer experience.
With a passion for innovation and a deep understanding of consumer behavior, Katie continues to push the boundaries of marketing, delivering measurable impact for the brands she works with.
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Featured Quote
We chose Iterable for its seamless integration capabilities with our tech stack, which gave our engineering team the flexibility they needed—plus, the platform’s overall ease of use made it an easy choice.
Interview
How do you stay inspired or motivated in your work?
Signing up for other people’s email and SMS programs, and finding something neat they are trying, as well as networking to learn more about what other marketers are focusing on.
What is a common misconception about your role?
We’re not just focused on email performance—our priority is ensuring a cohesive customer journey, from the first ad interaction all the way through the entire experience.
What tips, tricks, or pieces of advice would give a new Iterable user?
Take the Iterable Academy courses and lean on your CSM for strategic partnership. Iterable Customer Success Managers are very knowledgable, and if they don’t know something, they will find an answer to a complex problem.
What led you to choose Iterable over others in the market?
The flexibility for our engineering team to integrate our tech stack with Iterable, and also overall the ease of use of the product itself.
As a consumer, what brings you joy from a brand’s outreach/communication?
Clean email design that is easy to digest and a fun, creative take on imagery.
What do you think will be the next big thing in the marketing industry?
AI and how we use AI for communication with customers, which I believe will evolve very quickly.
What’s one thing that can instantly make your day better?
Good cup of coffee.
If you weren’t a marketer, what would you be?
A therapist for kids.
