About Southern Veterinary Partners
Southern Veterinary Partners (SVP) is a veterinarian-owned and managed network of animal hospitals with the common mission of providing best-in-class personalized veterinary care with exceptional client experiences. SVP is based in Birmingham, AL, but the heartbeat of SVP is in the 420+ animal hospitals and 9000+ teammates across the country.
Mary Ann's Bio
Mary Ann is an accomplished CRM & Organic Growth Manager at Southern Veterinary Partners, bringing expertise in customer relationship management and marketing automation since 2017. With a diverse background spanning tech, wine, and healthcare industries, she has held key roles at renowned companies such as Sotheby’s, Shipt, DoorDash, and Vintage Wine Estates.
Mary Ann excels at crafting complex yet personalized touchpoints to enhance client experiences, seamlessly integrating automation while maintaining a human connection. She has mastered the art of scaling marketing strategies for large enterprises, driving engagement and long-term growth.
Outside of work, Mary Ann enjoys spending time with her daughters Heidi and Eloise, going to the lake with her family, learning about wine with her dad, gardening, cooking, and enjoying her newfound maternity leave hobby: diamond art.
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Iterable’s Catalog has been a game-changer—it lets us deliver dynamic, personalized content at scale without relying on engineering.
Interview
When and how did you get your start in marketing?
I never intended to work in marketing. I started my career abroad with a company that was desperate for a Native English speaker to come in and create marketing campaigns in English to scale in various different locales. I quickly found a passion for the industry and continued to grow from there.
What brings you joy in your role?
The ability to equally use both sides of my brain. I love that CRM is a perfect mix of technical skills and creative skills.
What tips, tricks, or pieces of advice would give a new Iterable user?
Snipception. Host snippets within snippets within snippets.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
â—‹ Experiments
â—‹ Catalogs
â—‹ Custom events
â—‹ User update journey tiles
What’s your long-term vision with Iterable?
Scale and optimize enterprise marketing campaigns.
As a consumer, what brings you joy from a brand’s outreach/communication?
â—‹ Personalization and tracking client behaviors
â—‹ Interactive design
â—‹ Touchpoints driven by custom events
Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?
â—‹ Zapier to create custom events via Jotform
â—‹ Figma for easy collaboration with the creative team
â—‹ Monday.com for easy project management and tracking AB tests
If you weren’t a marketer, what would you be?
A florist.
What is one goal you’d like to achieve in your lifetime?
Travel to Paris with my daughters.
