About SpotHero
SpotHero is the leading digital parking platform for finding and reserving off-street parking in North America. Millions of drivers use SpotHero’s mobile app and website to search, compare, and book off-street parking in over 9,000 locations across 300 cities in the U.S. and Canada.
Rose's Bio
Rose is a data-driven marketing strategist with a passion for understanding customer behavior and optimizing strategies through A/B testing to deliver impactful results. With experience in both B2B and B2C sectors, she has developed expertise in segmentation, automation, copywriting, email design, and performance analysis to drive conversions and enhance customer retention.
Outside of work, Rose mentors high school students through iMentor and engages with fellow professionals through AMA Chicago and She Runs It. She enjoys experimenting with new fitness routines, baking, reading, and exploring the city with friends.
Fun Facts
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Featured Quote
By fine-tuning send times and adjusting channels, we've seen a noticeable boost in open and click-through rates.
Interview
What brings you joy in your role?
The constant evolution of tools. There’s always something new to explore, learn, or implement, which continuously helps us improve how we connect with our customers..
How do you stay inspired or motivated in your work?
The ongoing process of refining strategies, experimenting with new tactics, and seeing tangible results. It’s super rewarding to witness the impact of continuous testing.
What tips, tricks, or pieces of advice would give a new Iterable user?
Dive into Iterable’s resources! The community and articles are a great way to learn more about the product and discover different use cases.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
Send Time & Channel Optimization. By fine-tuning send times and adjusting channels, we’ve seen a noticeable boost in open and
click-through rates.
As a consumer, what brings you joy from a brand’s outreach/communication?
Personalized and relevant content based on my actions and preferences.
How do you stay up–to–date with the latest trends and developments in marketing?
I stay on top of the latest marketing trends by being involved in groups like AMA Chicago and She Runs It, where I go to events and connect with other professionals. I also keep up with newsletters, check out LinkedIn for updates, and read marketing books when I can.
What’s the best advice you’ve ever been given?
Don’t dwell on what was, or rush towards what might be. Enjoy the now.
What’s one thing that can instantly make your day better?
Fun chats with someone I love.
Please provide 3 fun facts about yourself
1. Baking helps me relax and clear my mind.
2. My favorite movie is The Wizard of Oz.
3. I would vintage shop every day if I could!
