About Kahoot!
Kahoot! is a global learning and engagement platform company that wants to empower everyone, including children, students, and employees to unlock their full learning potential.
Tamara's Bio
I am a Marketing Automation Manager at Kahoot! with over five years of experience in digital marketing across both B2B and B2C sectors. Specializing in email and cross-channel marketing, I leverage Iterable to create impactful campaigns that enhance engagement and performance.
Fun Facts
Promotions
Featured Quote
One Iterable feature that has truly simplified my job is Send Time Optimization (STO), especially with our global user base. It’s transformed how we approach email marketing, enabling us to send messages at the perfect time for each user, tailored to their past behavior.
Interview
When and how did you get your start in marketing?
I started my professional journey in marketing about seven years ago, but my passion for marketing and design began much earlier. As a teenager, I built my first website at 16, teaching myself to use design tools and write HTML from scratch. After exploring a different career path for a few years, I landed my first marketing role at a small local company— and it’s been a nonstop journey ever since.
What brings you joy in your role?
There’s a lot I enjoy about my role, but what I love most is the endless potential it offers. There’s always something to optimize, personalize or a problem to solve, which means every day brings something new— it definitely keeps things interesting and exciting.
What tips, tricks, or pieces of advice would give a new Iterable user?
Check out the Iterable Academy courses and the Knowledge Base— there’s tons of helpful info for new users. And if you don’t find what you need, don’t hesitate to reach out to support— they’re super helpful and always ready to assist.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
One Iterable feature that has truly simplified my job is Send Time Optimization, especially with our global user base. It’s transformed how we approach email marketing, enabling us to send messages at the perfect time for each user, tailored to their past behavior. This personalized timing has made a significant impact on our engagement and overall campaign effectiveness.
As a consumer, what brings you joy from a brand’s outreach/communication?
From a consumer perspective, I really enjoy highly personalized campaigns that feel relevant to me. It’s refreshing when the messaging doesn’t just feel like a generic sales pitch but instead speaks to my interests and needs. I appreciate when brands communicate in a friendly, human way— not too serious, but well-written and approachable. It makes the interaction feel more genuine, and I’m much more likely to engage with a brand that feels like it “gets me” rather than just trying to sell me something.
Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?
Besides Iterable, you will most likely find BeeFree, Amplitude, Figma, ChatGPT and Miro among my 100 open tabs.
What’s one thing that can instantly make your day better?
One thing that can instantly make my day better is good food— whether it’s a delicious homemade meal or something from my favorite restaurant.
If you weren’t a marketer, what would you be?
If I weren’t a marketer, I’d still be doing something creative— whether that’s photography, hairstyling, or interior design. I’ve always been drawn to roles that let me bring ideas to life in a visual and hands-on way.
Campaign Portfolio
How Kahoot! Personalizes Abandoned Cart Emails
Objective
Kahoot! aimed to optimize its abandoned cart email strategy to better convert users across different subscription tiers. The goal was to replace the previous generic approach with a more targeted and personalized journey that would resonate with users based on their specific interactions with the platform.
Summary
Over the past year, Kahoot! revamped the majority of its abandoned cart journeys. The previous setup applied a one-size-fits-all messaging strategy across all subscription plans and only targeted users on the free plan who had viewed a paid option. The updated approach introduced dynamic personalization, showcasing the specific plan name and relevant features of the items left in the cart. Additionally, the logic was expanded to include paying users who viewed higher-tier plans, ensuring a more comprehensive and inclusive user journey.
Results
Since implementing the updated abandoned cart emails, Kahoot! has seen a conversion rate increase of over 70%, demonstrating the effectiveness of personalization and improved targeting in re-engaging potential subscribers.
70% Conversion Lift: The Power of Personalized Cart Journeys
Kahoot! transitioned from a generic abandoned cart email approach to a more personalized and visually engaging messaging strategy. The old template used a simple, text-heavy design with broad messaging that applied to all users, regardless of their selected plan or intent. It lacked specific references to the user’s chosen subscription and presented a single call-to-action without context. In contrast, the new email template highlights the specific plan name—such as Kahoot! 360—and includes relevant visual elements to reinforce the product’s professional use case. The updated messaging acknowledges where the user left off, offers a direct path back to their cart, and emphasizes the benefits of the chosen plan. This strategic shift not only delivers a more tailored experience but also aligns the messaging with user behavior, increasing relevance and driving higher engagement.
