Growth marketing is dependent on using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers.
To enable this 360-degree customer view, Iterable has teamed up with Segment on our whitepaper, “Optimize Your Marketing Messaging With Smarter Metrics.”
![](https://iterableblogimport.files.wordpress.com/2017/03/24599-1fdbpm4wknzqsdfsuh-dxzg.png)
![](https://iterableblogimport.files.wordpress.com/2017/03/24599-1fdbpm4wknzqsdfsuh-dxzg.png)
This guide is for growth marketers interested in implementing high-performance omni-channel campaigns.
To determine the right strategy for your organization, we have provided a framework that will assist your decision-making when developing your growth marketing stack. We call this framework the Growth Marketing Cycle.
The Growth Marketing Cycle
- UNIFY: Choose an integration platform that serves as a unified, scalable hub of information, collecting customer data from all sources to better track the entire customer journey.
- MESSAGE: Build relevant messaging across email, push and in-app notifications with a marketing automation platform that makes it simple to create templates and workflows.
- ANALYZE: A/B testing is a standard practice, but your martech stack should also provide metrics by clicks, segments, locations and devices. Compare dozens of variations and auto-implement the winners.
- OPTIMIZE: At this stage, your messaging will influence your metrics, providing you with new information to iterate again and again for even better results.
![](https://iterableblogimport.files.wordpress.com/2017/03/99f14-1md6l6h-x4ovo_funfzybng.png)
![](https://iterableblogimport.files.wordpress.com/2017/03/99f14-1md6l6h-x4ovo_funfzybng.png)
Our customers use Iterable’s growth marketing platform to create world-class omni-channel marketing campaigns. They then use Segment to capture data from Iterable and other third-party tools for behavior-based analytics.
By integrating Segment and Iterable, businesses can automate the entire growth marketing cycle in real-time.
We hope you gain valuable insights from our guide, “Optimize Your Marketing Messaging With Smarter Metrics.”
Like what you see and want to learn how to improve your omni-channel campaigns? Request a demo of Iterable today.