Data Analytics

About Heap

Heap’s mission is to power business decisions with truth. They empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform. Heap automatically collects and organizes customer behavioral data, allowing product managers to improve their products with maximum agility. Over 6,000 businesses use Heap to drive business impact by delivering better experiences and better products.

Passing Heap clickstream data into Iterable enabled us to seamlessly segment our users with behavioral data and create personalized marketing touch points across our entire customer journey. These targeted campaigns have delivered a 2x increase in open rates and have enabled us to build a programmatic cross-selling engine.
Ryan Milligan, Marketing & Sales Ops Lead at homebase

Heap and Iterable

With Heap’s integration with Iterable, brands are enabled to enrich Iterable campaigns with Heap data. Marketers can incorporate the granular user behavioral data available from Heap into marketing campaigns without additional engineering effort. Campaigns can be more effectively personalized to better drive critical product and business outcomes, like activation, trial conversion, and retention.