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Data Analytics

About Mixpanel

Mixpanel helps digital businesses innovate faster by analyzing, measuring, and improving their product experiences–over and over again. Grow your business by understanding why users convert, engage, and retain with Mixpanel’s product analytics solution.

Mixpanel and Iterable

The native Mixpanel-Iterable integration allows you to automate and optimize all your lifecycle marketing campaigns within Iterable, then measure and deeply understand their impact upon your product and users.

Enter your Mixpanel account token in Iterable’s dashboard and automatically send Mixpanel “System Events” that pertain to messages sent, engaged with or other user actions. Then analyze the data and create cohorts to use in Iterable for targeted and personalized campaigns.