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mParticle intelligently activates customer data in real time, so companies can create personalized experiences that grow customer trust and brand loyalty

About mParticle

mParticle, an end-to-end Customer Data Platform, turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real-time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like HBO Max, Marks and Spencer, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe

mParticle and Iterable

Through mParticle, Iterable makes data from your entire marketing stack actionable. Marketers use data captured in any platform to power real-time customer engagement campaigns across email, social, push, SMS, and in-app.

Use cases

  • Real-time customer data pipeline

    Streamline your event collection — improving data quality, and governance. And easily sync data in real-time to any internal or external system

  • Create a continuous 360º customer view

    Not all customer 360º views are the same—the best data is the freshest data. Ensure your customer profiles are always up to date in real-time with real-time and bi-directional unification capabilities to maximize your transformation initiatives.

  • Real-time personalization & targeting

    Win in the moments that matter by orchestrating data flows and targeting rules in real-time across channels, and partners without engineering support or SQL required.