The newest Iterable channel, allowing you to unlock global engagement on a trusted, conversational channel
*Now Available! *
Unlock the power of WhatsApp, now available natively within Iterable. Drive real-time engagement, global reach, and secure communication—while streamlining workflows and creating seamless, personalized journeys across all your channels.
The best personalization starts where your data lives. With Iterable’s native WhatsApp integration, you can use all of your customer data—not just a limited subset—to deliver hyper-relevant messages that feel timely and personal. Easily weave WhatsApp into cross-channel journeys to power moments-based marketing that connects across the entire lifecycle.
Connect with customers around the world with rich, personalized content on a secure and reliable mobile messaging channel. With over 90% open rates and quick replies and CTAs to streamline conversations, WhatsApp helps brands create interactive connections at scale.
Save time and stay in flow by managing WhatsApp campaigns directly within Iterable. Our native integration lets you plan, launch, and optimize without jumping between tools—so you can move faster, stay focused, and get more done.
Design and deploy WhatsApp campaigns with ease using Iterable’s intuitive tools. Built-in guidance and real-time alerts help you streamline workflows, prevent errors, and keep your strategy optimized every step of the way.
*Coming Soon*
Iterable Nova is the next evolution of Iterable’s platform. Purpose-built for the modern marketer, Nova is designed to be prescriptive, conversational, and goal-based. It acts as your built-in advisor, delivering tailored recommendations, translating complex data into clear insights, and adapting to your goals in real-time. No more rigid workflows. No more guesswork. Just marketing that’s as dynamic as your customers.
*Available Now in Beta*
Effortlessly create more accurate audience segments using current and clear data for every segmentation choice, along with intelligent safeguards to help avoid typical data mistakes. Smart Segmentation employs AI to summarize list queries, enabling marketers to confirm query logic, easily explain it to others, and grasp the reasoning behind current queries.
*Available Now*
With Journey Events, marketers can track each visitor’s path through Iterable journeys providing visibility into where, when and why users leave a journey. Track on the user profile, filter within segmentation and visualize user movement within Studio to gain insights and optimize customer experiences.
*Available Now in Beta*
Frequency Optimization now includes reporting capabilities, providing marketers with deeper insights and analysis into message frequency across their user base. With the AI Insights page, users can understand performance, lift, send data, and more across their customer base, proving the value of AI with quantifiable metrics that demonstrate a clear impact on business goals.
Missed the mainstage reveal? Catch our 2025 Product Showcase from Activate to see Iterable in action—unveiling new AI features, smarter data tools, and real-life use cases that bring moments-based marketing to life. Get a first look at where marketing is headed, and how we’re leading the charge for a new era of customer engagement.
