A Look at Consumer App Marketing Today
Growth in consumer apps isn’t won at install—it’s won in the moments that follow. This guide explores how top consumer apps close the gap between initial interest and lifetime value. Learn how top consumer apps:
- Increase active users by accelerating time to first value
- Grow engagement and adoption with adaptive journeys
- Drive subscriptions and upsells when users are most ready
- Scale lifecycle impact without adding tools, headcount, or complexity
A Look at Consumer App Marketing Today
Growth in consumer apps isn’t won at install—it’s won in the moments that follow. This guide explores how top consumer apps close the gap between initial interest and lifetime value. Learn how top consumer apps:
- Increase active users by accelerating time to first value
- Grow engagement and adoption with adaptive journeys
- Drive subscriptions and upsells when users are most ready
- Scale lifecycle impact without adding tools, headcount, or complexity
The Consumer App Landscape At a Glance
In consumer apps, engagement is the product.
The strongest brands don’t just ship features. They masterfully guide users toward meaningful actions, like completing onboarding, forming streaks, and progressing toward premium experiences that deepen value on both sides of the relationship. But building and sustaining this level of engagement has become harder than ever.
This shift is the result of several industry-wide forces converging at once:
What Consumer App Marketers Will Learn
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    How to increase daily, weekly, and monthly active users
    How to increase daily, weekly, and monthly active users    How to grow engagement, habit formation, and adoption
    How to grow engagement, habit formation, and adoption    How to drive upsells and premium subscriptions
    How to drive upsells and premium subscriptions    How to maximize lean team productivity
    How to maximize lean team productivityMake moments-based marketing a reality.
Learn how to create real-time, cross-channel engagement that makes every customer feel like they're your only customer.
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