SMS enables near real-time connection and engagement at scale, making it a truly invaluable medium for brands to deliver joyful and harmonized customer experiences across the lifecycle. But it’s also a channel with a lot of nuance, intricacies, and backend workflow components.

In this guide, we’ll demystify the challenges around SMS and we’ll provide step-by-step guidance for building an SMS program catered to your organization’s—and your customers’—specific needs.

You’ll come away with:

• Best practices for launching, managing, and optimizing SMS for your specific marketing and transactional use cases
• Tactical guidance around number registration, deliverability and compliance, building — and testing against — KPIs, and troubleshooting
• Deep perspective and recommendations on how to incorporate SMS into your cross-channel strategy