The customer experience is something that has drastically changed since the days of a global pandemic and current economic uncertainty. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what is required of brands to take advantage of this pivotal moment in time.

Using Robert Cialdini’s (author of the book Influence: The Psychology of Persuasion) framework of psychological influence, the guide dives into six principles every brand needs to include in their marketing to develop stronger connections with their customers. In doing so, the customer experience becomes more personalized and empathetic.

What you’ll learn:

• What is a strategic inflection point and why does it matter?
• The six principles needed for building a memorable customer experience
• Four questions to self-assess your brand’s customer experience