Today’s customers don’t wait for scheduled sends—they move fluidly across email, SMS, mobile apps, and more. Legacy platforms and batch-and-blast tactics lead to disjointed messaging, missed moments, and diminishing returns.

It’s time to leave behind one-size-fits-all marketing and embrace real-time, customer-led engagement. For many teams, this shift is both exciting and daunting. Demand for personalization is rising, but outdated tech holds teams back.

The result?

• Struggling to break through the noise
• Fragmented data and systems
• Growing pressure to deliver faster

Modern marketing is about seamless, cross-channel engagement that meets customers where they are. And with cross-channel shoppers generating 30% higher lifetime value than single-channel buyers, it’s not just smart—it’s essential.

In this new marketing reality, merely broadcasting messages isn’t enough. Brands need to craft meaningful moments that feel natural and personal, driven by real-time customer signals.

This is moments-based marketing—where every interaction is hyper-relevant, intelligently timed, and tailored to individual preferences. Notably, 2 in 3 customers cite targeted messaging as a top reason to make a purchase.

That’s where modern marketing platforms, like Iterable’s new AI agent Nova, come in. Nova generates and optimizes high-performing content across every channel, so you can deliver personalized experiences at scale, with higher precision and faster than ever before.

Cross-channel isn’t just a tactic—it’s the key to making every customer feel like your only customer. In the rest of this guide, we’ll explore the full range of cross-channel capabilities our platform supports—showcasing how brands are using these tools to increase engagement, boost retention, streamline workflows, and drive measurable results.

And once you have a full picture of the channels available in Iterable, check out our Value Calculator to see how much value we can drive for your business based on real results from 1,000+ customers.