San Francisco, CA, January 20, 2015 — Iterable, an Angelpad startup and email growth hacking and marketing automation platform for e-commerce companies, has raised $1.2 million in seed funding from investors including Merus Capital, 645 Ventures, TEEC Angels, 500 Startups, and the creator of Facebook ads, Yun-Fang Juan. The additional funding will help Iterable to expand the business and increase headcount. The company will also focus on building new growth hacking and mobile features, such as push notifications and SMS support.
“Our vision is to expand beyond email to create a best-in-class omni-channel marketing platform that is both easy for engineers to implement and a joy for marketers to use,” said Justin Zhu, CEO of Iterable. “We are excited for the additional funding, as it will help us to add more talented engineers and salespeople to our team. Plus it will enable us to build out our mobile marketing strategy.”
Launched in March 2013, Iterable already has a roster of consumer clients onboard including BetterDoctor, EAT24, Dot & Bo, Next Glass & MEMEBOX. “Implementing Iterable was one of our highest impact activities of 2014,” said Joel Goyette, Director of Product at BetterDoctor. “In addition to building powerful and easy to use tools, the Iterable team has been fantastic about turning user feedback into new features. Often overnight.” Jonah Schwartz, CTO of Dot & Bo has enjoyed success with Iterable as well and said, “Iterable saves us time and allows us to do things we couldn’t do before, like A/B testing triggered campaigns or creating complex drip campaigns.”
Co-founders, Justin Zhu and Andrew Boni, got the idea for Iterable during their previous positions at Twitter and Google, where they saw, firsthand, email’s effectiveness in driving revenue and user growth, but also the difficulty in creating truly engaging messages. Why must it be so hard for marketers to launch personalized campaigns or to perform email A/B testing without technical support? In response, they decided to build a comprehensive marketing tool that is both super easy for engineers to integrate with existing systems and for non-coders to create advanced email campaigns that stand out in the inbox and really engage the end user.
Currently 7 people, Iterable is based in San Francisco, CA and previously went through the AngelPad incubator.