TodayTix Customer Story - Iterable

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TodayTix

TodayTix Group is the premier digital gateway to shows, arts, and cultural experiences. Through its mobile-first, design-focused ticketing platform, TodayTix is the place for audiences to discover, explore and engage with the best entertainment their city has to offer.

With Iterable AI, TodayTix is able to create a fully automated cross-channel marketing program that allows them to spend more time on strategy and testing rather than the building and implementation of each campaign.

Learn how TodayTix is saving hours leveraging Iterable AI to drive more personalized customer experiences.

I would highly recommend switching to Iterable. I’ve had a fantastic experience. It’s so user friendly in a way that we’re able to utilize all of this highly complex data to do personalization and we don’t have to spend hours with our engineering team figuring out a way to implement it.

SG McDuff
CRM Marketing Manager @TodayTix Group

Increase in the conversion rate of physical card requests and first transactions

Retail & E-Commerce

Increase in push open rates with Iterable AI

increase in CTR with Iterable Experiments

stanley-black-decker

Retail & E-Commerce

fewer email templates with Iterable Catalog

It was an easy conversation with our CMO when discussing the cost of owning Iterable compared with our current ESP. We could easily spare a few hours of team time to migrate when looking at the benefits of having Iterable in the next two, three, and four years.

Consumer Apps & Services

It’s been a very positive experience partnering with Iterable. The people that are behind it are sometimes more of the investment because they’re the ones that are going to help you continuously improve.

With Iterable we're able to utilize all of this highly complex data to do personalization and we don't have to spend hours with our engineering team figuring out a way to implement it.

Financial Services

Increase in click-through rates on key email campaigns and 50% lower unsubscribes

Decrease in abandonment rates

We’ve seen an increase in conversion from the user being more delighted with getting a push notification vs. an email, and vice versa.

realtors-property-resource

Consumer Apps & Services

increase in weekly conversions

Consumer Apps & Services

lift in converting sellers to an active state

Consumer Apps & Services

Consumer Apps & Services

Our app is completely tailored to you—from the workouts chosen to macros in the recipes suggested based on your profile. With Iterable, all of our communications are now tailored to every member, too, and our unique brand values shine through, in every customer experience.

Retail & E-Commerce

lift in click-through rate using Iterable Experiments

Retail & E-Commerce

Achieved increase in ROI through experimentation

Consumer Apps & Services

Increase in Email Open Rate and nearly 2x increase in Push Open Rate

Consumer Apps & Services

With Iterable, we found a communications partner who shares our excitement and mission to personalize customer messages at a human level regardless of the distribution channel. We are able to test, learn, and continuously improve our communication strategy which drives trust and loyalty with our customers in times of loss.

Retail & E-Commerce

subscriber growth in six months

As a critical business partner, Iterable meets all our global and local communications and campaign needs. Our customer data is now more scalable, powerful, and accurate as Iterable enhances customer engagement and our connections with each member.

dgtl-fundraising

conversion with Brand Affinity™

Consumer Apps & Services

I think it’s common when you’re working in the tech space to not have everything you need in order to quickly create effective campaigns. With Iterable, actually being able to do this is great. You really feel the joy of being in control of the things you are doing. Iterable has made us super happy.

"Coming to Iterable, it solved not only just being supported and feeling like we really had a partner, but it increased our efficiency by at least 40%."

georgia-aquarium

The power of providing an SMS channel for our guests is immense. It allows us to engage the guests when and how they would like to receive information, while providing a seamless experience for them to enjoy the aquarium without having to navigate through multiple channels.

With sophisticated segmentation features, comprehensive journey capabilities, and an ability to integrate various data feeds in our marketing communications, Iterable allows us to effectively scale our campaigns through automation and personalization, helping us develop stronger, 1:1 connections with subscribers and a seamless cross-channel user experience.

less time spent on email creation with Iterable

Increase in conversion comparing one month before versus one month after Brand Affinity

Retail & E-Commerce

"Once we migrated from Bronto to Iterable we saw huge gains in the time it took to get new customer data into the platform. It used to take, on average, about two weeks from a marketing request for a new data point (like current order status), and we could get these into Iterable in an hour or so."

Retail & E-Commerce

Less time spent on email setup and testing

"We wanted to invest in developing a high velocity of lifecycle testing to build a robust lifecycle program for Scribd. With Iterable, we immediately saw improved attribution, which helped us understand the full impact of our marketing program. " Read more

Food & Beverage

“We implemented Segment, Amplitude and Iterable, which work seamlessly together and allow us to send the right data to Iterable and speak to our customers as individuals.”

operations-driven experiments with Iterable and Amplitude

Health & Wellness

Health & Wellness

lift in conversion with Iterable Experiments

We finally have a platform developers love that marketing actually can use.

open, click and conversion rates with Send Time Optimisation

Health & Wellness

"I’m really happy we’re using Iterable because I know it will grow with us. When I pinged other lifecycle marketers and asked what platform they would recommend, they said ‘Iterable’.”

increase in subscriber conversion

Health & Wellness

Decrease in unsubscribe rates YOY

Increase in conversion rate to become a paid subscriber

of business attributed to an Iterable campaign

Revenue from Email and Push

Retail & E-Commerce

Increase in conversion rates for campaigns

Food & Beverage

Retail & E-Commerce

"There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had."

Retail & E-Commerce

“Centralising in-app messaging, push messaging and email on one platform, with a unified customer profile view, enables us to seamlessly engage across our digital and physical universe."

Retail & E-Commerce

Increase in subscription rate

Increase in user adoption

Health & Wellness

Increase in customer engagement

Health & Wellness

Iterable has allowed us to send more customised content, which is increasing our member engagement with emails and the website.

"I would highly recommend Iterable based on the strength of their support team. They have bent over backwards to ensure the success of this implementation."

Health & Wellness

"Iterable is a powerhouse for the data-driven marketer. It houses my complicated data sets, allows me to identify new segments and runs my automations, all with multi-channel outlets."

“Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different UIs. Unlike other tools I’ve used, Iterable is not another hurdle to jump over. It helps me do my job”

Health & Wellness

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